This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
StatDragon: Advanced Analytics for Vimeo
StatDragon has launched advanced analytics for Vimeo users. Until now, Vimeo users have only had access to basic analytics like loads, plays, geography and top embed locations. StatDragon’s Advanced Vimeo Analytics makes it possible to track: Viewing Behavior – Capture second-by-second engagement data and see when viewers stop watching. Social Media Impact – Track share counts on Facebook, Twitter, LinkedIn,…
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Content Marketing
Restoring Access to WordPress When Password Reset Emails Fail
Losing access to your WordPress site is stressful enough, but it’s even more frustrating when the password reset email never arrives. This is a common issue for WordPress site owners, especially on hosting environments that don’t correctly support outgoing email or when SMTP is misconfigured. Fortunately, WordPress is flexible enough to allow you to regain access using secure file access,…
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Marketing Infographics
How Small Businesses Use Social Media
It’s always interesting to note out other marketers are leveraging social media for their own benefit. Pagemodo has developed an infographic on How Marketers Are Using Social Media Successfully. The infographic is based on a recent survey and showcases the most common benefits of using social media. Including: How important is social media marketing for small businesses? What percentage of…
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Content Marketing
Your Visitors Don’t Want to Learn More or Read More
Often times, marketers are so busy with getting more traffic that they don’t spend time improving the conversion percentages of the traffic they’ve already attained. This week, we were reviewing a multi-touch email program for a client of Right On Interactive. The client laid out some amazing campaigns but it suffered from low click-through rates and conversions. We noticed each…
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Marketing Infographics
3 Ways Businesses Struggle with Mobile
Mobile adoption is skyrocketing but few businesses are responding. Those who are are seeing incredible results on their investment… those who are not are being left behind. The message in this infographic could not be any clearer. It’s the strategies, stupid. Even smart CIOs and well-managed enterprises are having problems as they embrace mobility. And while mobile devices and apps…
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Email Marketing & Automation
The 3 Dimensions of a Balanced Email Marketing Strategy
Many marketers focus their strategy for email marketing simply on output productivity and the performance of the email. This misses some enormous dimensions that are impacting the overall success of your company to compete against an inbox that’s piled high for your subscribers’ attention. There are 3 dimensions to any analysis that is executed after an email marketing campaign: Email…
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Customer Data Platforms
WPForms: Build Smart, Integrated, and Powerful WordPress Forms in Minutes
Creating and managing online forms on your WordPress site can quickly become frustrating, especially when you’re juggling multiple tools, plugins, or custom code to get it right. Whether you’re collecting leads, processing payments, or running customer surveys, you need a form solution that’s both intuitive and robust. WPForms WPForms offers precisely that. Trusted by over 6 million professionals, WPForms is…
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Artificial Intelligence
Xavier AI: Instantly Generate Consulting-Quality Marketing Presentations and Sales Decks
Growing a business demands strategic clarity, speed, and compelling communication. However, building pitch decks, campaign strategies, and executive presentations still consumes hours, especially for startups and small businesses without access to a whole marketing team. The opportunity cost is enormous. What if you could generate an entire consulting-style marketing presentation, tailored to your needs, in less than a minute? Xavier…
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Artificial Intelligence
Originality.ai: Ensure Human-Quality Content with Unmatched AI Detection
Trust is everything. Whether you’re an agency producing search-optimized articles, a publisher safeguarding editorial integrity, or a business defending your brand’s voice, the threat of undetected AI-generated or plagiarized content poses a real risk. While generative AI (GenAI) tools empower creators, organizations need a transparent and accurate way to verify what’s truly original. Originality.ai Originality.ai is a purpose-built platform for…
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Social Media & Influencer Marketing
You’re Not Getting Speaking Gigs Because of Your Online Presence
During my presentation on Saturday to the National Speakers Association, I shared a presentation and supporting data for the speakers to understand why a content and social strategy were key to their own efforts in building authority and finding speaking opportunities. It’s an incredible group to speak to since they provide me as much value in feedback with my speaking…
