This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
The Mobile Marketing Takeover
Mobile phones used to be so alien to us all, and yet now they are completely common place. Smartphones are more advanced and more interactive than ever, and there are still new and exciting developments under way for many large companies. When it comes to branding and advertising it is important to know how to...
-
Dos and Don’ts of Content Marketing
Alright, here's your chuckle for the afternoon. Using Meltwater Buzz , we just saw this simple and beautiful infographic providing a good checklist of items that one may want to keep in mind when developing their content marketing strategy. One of the rules with regard to blogging is Don't publish a badly written...
-
The State of Social Ads
While this infographic provides some insight into each social medium's advertising platform, I wish it would take a step further and actually discuss what works well on these advertising platforms. For example, on Facebook - advertising that drives conversation and engagement on the company's Facebook page - coupled with finite targeting of the applicable audience...
-
How to Respond to a Social Media Complaint: A Human-First, Three-Step Framework That Drives Trust
Social media complaints no longer arrive politely or on a predictable schedule. They surface in public, often emotionally charged, and they demand a response in real time. Whether the issue starts as a single frustrated customer post or escalates into a broader reputational challenge, the way a brand responds publicly matters far more than the...
-
The Pink Secret: The Uncomfortable Strategy of Building and Marketing to Younger Demographics
There’s a moment in nearly every brand’s life cycle when it bumps up against the limits of its audience. Growth slows. Market share plateaus. The customers who were once newly acquired are now fully saturated. And rather than watching that curve flatten, many brands pursue a strategy that feels, at best, calculated and, at worst...
-
OpenArt: The Fastest Path to Scalable Visual Content With Generative AI
For many small businesses and marketing teams, visual content has always been a constraint. Professional design talent is expensive, timelines are slow, and the demand for fresh visuals across websites, ads, email, and social channels never stops. At the same time, audiences expect originality, making stock imagery and templates feel increasingly generic. GenAI art promises...
-
Free Ebook: Are You Playing the Numbers Game?
We've written about how impressed we were with EveryoneSocial to encourage your employees to promote your brand socially. After doing the post, the team there reached out and interviewed me regarding my experience with social media. They took the results of that interview and developed a beautiful ebook that you can download...
-
3 Ways Businesses Struggle with Mobile
Mobile adoption is skyrocketing but few businesses are responding. Those who are are seeing incredible results on their investment... those who are not are being left behind. The message in this infographic could not be any clearer. It's the strategies, stupid. Even smart CIOs and well-managed enterprises are having problems as they embrace mobility. And...
-
WordPress for Small Business
While there's a ton of folks in the industry that push WordPress, it can be daunting for a small business without tech savvy to take on building out their WordPress instance. This is a great infographic that walks a person or team through what they need to understand and setup when planning and implementing their...
-
Ignore, Measure and Focus
Gregg Stewart has an outstanding post speaking to Marketing Integration in a Decentralized World . When you get a chance, please read the post and consider - not just the advice - but the solutions that are offered. One of the solutions mentioned was Aprimo. Aprimo is an Indianapolis-based company that I...