This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
Fedica: AI-Powered Social Media Growth You Can Measure
Building and scaling a meaningful social media presence can feel like shouting into the void—especially when you’re managing multiple platforms, trying to understand shifting algorithms, and struggling to keep up with content demands. The real challenge for brands today isn’t just publishing—it’s publishing with purpose, backed by audience intelligence and timing that drives actual engagement. Fedica Fedica is an AI-powered,…
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Email Marketing & Automation
DirectIQ: Boost Guest Returns with Smarter Email Marketing
Email marketing isn’t just about sending messages—it’s about creating lasting relationships. For businesses in the family entertainment and adventure space, this means getting parents to rebook parties, encouraging teens to bring friends the following weekend, and attracting fitness fans to return again and again. But between staffing, safety, and operations, there’s little time left for strategic marketing. That’s where email…
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E-commerce and Retail
Paid Memberships Pro: How to Add an Ad-Free Membership To Your WordPress Site
If you’re monetizing your blog or publication through ads, you’ve likely run into a familiar dilemma: some of your most loyal readers are the ones most annoyed by intrusive advertising. That was the challenge I faced on Martech Zone. I didn’t want to alienate regular readers, but I still needed a way to support the site financially. The solution? Introduce…
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Social Media & Influencer Marketing
Aligning Digital and Traditional: The Little Things Matter
Attention to detail and a constant stream of communication are vital in any enterprise large or small. A simple misstep resulting in a typographical error can have far-reaching ramifications.
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Marketing Infographics
10 Tips for Better Status Updates
As more and more companies adopt and improve their social media strategies, it’s getting much more difficult for your updates to be heard. I’m a huge proponent of evaluating each of your status updates for one simple thing… value. Is the information you’re sharing of value to your audience? If it is, you have a winner. Your status update is…
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Email Marketing & Automation
The 7 Myths of Email Marketing
Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn’t work with respect to email marketing, they know it! They’ve provided this fantastic infographic that focuses on many of the myths that are common in the industry when it comes…
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Content Marketing
3 Lessons Content Marketers Should Learn from Retail
Erin Sparks runs Edge of the Web radio, the podcast we sponsor and participate in every week. Erin and I have become good friends over the years and had an amazing discussion this week. I was discussing an upcoming ebook that I had written for Meltwater that will be published soon. In the ebook, I go into great detail about…
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Social Media & Influencer Marketing
Is Facebook Just Following AOL’s Demise?
In the evolving digital communication landscape, Facebook’s current role mirrors the prominence once held by AOL in the 1990s. Both platforms have served as primary gateways to the internet, creating controlled environments that shape user experiences. This article explores the parallels between Facebook and AOL, highlighting how Facebook has become the modern equivalent of AOL through several key aspects. Advertising…
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Content Marketing
How to Add Featured Images to Your WordPress RSS Feed Using Functions.php
RSS feeds are a crucial tool for content distribution, especially for marketers looking to syndicate their blog posts, improve discoverability, or automate email newsletters. However, by default, WordPress does not include the featured image in RSS feeds, which can make your content less visually appealing when it appears in RSS readers or third-party platforms. In this article, we’ll show you…
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Advertising Technology
Picsart: Create Scroll-Stopping Ads in Minutes with AI-Powered Workflows
Creating high-performing ads across multiple channels can be time-consuming and expensive. Marketers are expected to be copywriters, designers, analysts, and campaign strategists—all at once. What’s more, the pressure to launch quickly, scale effortlessly, and outshine competitors is only growing. That’s where an intelligent and flexible ad creation platform can be a game-changer. Picsart Ad Maker Picsart Ad Maker is an…
