This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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WordPress: Publish Future Posts as Upcoming Events
We built a WordPress micro-site for Corporate Blogging for Dummies and wanted to have a section where we displayed upcoming events in the lower sidebar. The solution to do this is actually quite simple and built directly into WordPress. Within your theme, you can add a loop that only queries and displays future...
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The Break-Up
I came across a short film on Dailymotion called The Break-Up, and I couldn’t stop thinking about it in marketing terms. The premise is simple. A man and a woman agree to meet at a restaurant. From his point of view, everything seems fine. He’s relaxed, comfortable, even cheerful. This is just another dinner. Another...
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Don’t Discount Traditional PR
We're presenting at a regional conference today and I'm listening to a PR presentation. Public relations has taken a hit economically, but the PR agencies that have developed strong relationships with major media are thriving. Our agency has partnered with a firm, Dittoe PR , for over a year right now and...
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Best Shipping Companies for Amazon Sellers
Efficient and reliable shipping is essential for running a successful eCommerce business. For online sellers, especially those using platforms like Amazon, choosing the right logistics provider can significantly impact delivery times, costs, and customer satisfaction. Below are some of the top shipping companies that can help sellers streamline their logistics processes and improve customer experience. ARDI ExpressUPSFedExDHL...
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Video: Keep, Win, Grow with Right On Interactive
One of the keys that we've identified in our own business is that a specific type of customer is key to the client's success as well as ours. Some of it has to do with resources, some with the industry they're in and most of it being a recognition of the value and return on...
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The Truth About SEO: Debunking Myths and Embracing Optimization in 2024
Search Engine Optimization ( SEO ) is a critical component of digital marketing, yet it's often misunderstood. Many businesses fail to achieve their SEO goals due to misconceptions and inaction. Let's explore the realities of SEO and why optimization is crucial for success. The Pitfall of "I Read Something Somewhere" ...
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What’s your Strategy for Customer Recovery?
In many posts I've spoken about "get, keep and grow" strategies for companies to grow their business, but one aspect I don't think I've ever written about is recovering customers. Since I'm in the software industry, I've rarely seen customers return so we've not incorporated tactics to try to win a...
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4 Keys to Making Your Social Video Strategy a Success
We've shared a great infographic on the starter guide for social video , now here's a great infographic from The Media Octopus on tips for leveraging social video for your brand. There has never been a better time for a brand to invest in creating and distributing content that causes people to...
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Twitter: Autofollow based on Location
Being both public and a communication medium, businesses can take advantage of Twitter to grow their local retail traffic - easier than many think. Twitter users are both active and vocal about where they are and what they're doing. By following active Twitter users regionally, companies who rely on local business can increase...
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Locations for Your Calls to Action
We're always testing Calls to Action on our own sites and our clients. This may be an elementary post, but there are several places to provide a path to engagement on the typical website. I'd encourage companies to program these locations into their content management themes to make it easier for businesses to add, update...