This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Understanding Competitive Advantage: An Overview of Porter’s Five Forces
Few frameworks have influenced business strategy as profoundly as Michael E. Porter’s Five Forces. This book continues to shape how leaders evaluate competition, assess risk, and make strategic decisions that ensure their organizations can thrive in any market condition. Porter argues that profitability in any industry isn’t determined solely by how well a company performs...
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It’s All About the Images
Every few weeks or so I'm bugging my boss to refill the stock photo budget. There's not a piece of content we distribute for ourselves or our clients that doesn't have some kind of representative image, graphic, or custom graphic assigned to it. We know, on Martech Zone, that when we select a great image...
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The Only Truly Global Email Service Provider
NOTE: Emailvision is now part of SmartFocus . While it's true that our hometown heroes, ExactTarget , are now expanded into the United Kingdom and Australia, they're still fairly limited to English-speaking countries. Earlier this year, we had the incredible opportunity to meet the talented leadership team of Emailvision . Centered in Clichy, France...
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eBay Order Fulfillment: Automate Safe, Scalable Dropshipping Operations With Easync
As sellers expand across online marketplaces, ebay order fulfillment becomes one of the most challenging parts of managing a sustainable dropshipping operation. Manual ordering, late tracking updates, and account suspensions can stall growth long before a seller reaches meaningful volume. For many, fulfillment consumes more time than sourcing or marketing, and any mistake can damage...
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WordPress: How to Add a Dynamic Edit Author Link to Your Theme Template
Adding an About the Author section to your WordPress posts helps personalize your site and connect readers with your writers. You can easily display the author’s name, website, and bio, and even include a special Edit Author Profile link that appears only to users with administrative or editorial...
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Indianapolis Marketing & Business Book Club
Today at lunch I met with quite a few colleagues to discuss Naked Conversations . We had a fantastic group of individuals representing many industries: legal, public relations, television, telecom, internet, email marketing, sports, entertainment, information technology, marketing, and publishing! Not bad for a first showing! Most...
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The Less I Watch, the Better Things Get!
Sometimes I wonder if long-term goals actually distract us from the job at hand. If you're always yearning for more, are you ever happy with where you're at? At times it takes something catastrophic at home or at work for us to figure out all we have to be thankful for. ...
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Building Your Business Through Listening Online
We're on site in Tennessee with a company we're assisting through a strategic branding partner, Thaddeus Rex . Wonder Laboratories is an American company that manufactures and distributes nutritional supplements and vitamins. Wonder Laboratories has been around for over 25 years - starting with catalog sales and now moving online. The venture is...
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Wealthy Customers Want Social Customer Care
A key social media marketing strategy must incorporate customer service. Many companies differentiate the two, but your customers don't have any such separation. Once you're social, they're going to utilize this channel for questions, comments and complaints. The good news is that you can really show of your customer service skills in public, thereby...
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One Year – 700% Mobile Growth
Today is the start of the Mobile World Congress 2012 in Barcelona. In preparation, the folks at inneractive have developed the following infographic with some startling statistics on the growth of mobile advertising in the last 12 months. No marketer should be doubting the growth of mobile marketing ... and should...