Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Content Marketing
    Depositphotos 29482243 m 2015

    The Only Truly Global Email Service Provider

    NOTE: Emailvision is now part of SmartFocus. While it’s true that our hometown heroes, ExactTarget, are now expanded into the United Kingdom and Australia, they’re still fairly limited to English-speaking countries. Earlier this year, we had the incredible opportunity to meet the talented leadership team of Emailvision. Centered in Clichy, France (just outside of Paris), Emailvision may truly be the…

  • Paid and Organic Search Marketinglocal search dk new media

    Local Search Optimization Does Not Preclude National or International Optimization

    Some of our clients push back when we mention local search optimization. Since they’re known as a national or international company, they believe that local search optimization will hurt their business rather than help. That’s not the case at all. In fact, our work has generated the opposite results. Winning local search results can improve your chances of getting ranked…

  • Content MarketingTemplateMonster: Save Time and Money With Ready-Made, Proven Designs and Templates for Web and E-commerce

    TemplateMonster: Save Time and Money With Ready-Made, Proven Designs and Templates for Web and E-commerce

    When you’re growing a business, time is your most valuable asset. Whether you’re launching a startup, expanding into e-commerce, or refreshing your online brand, you need tools that reduce friction and help you scale quickly — without sacrificing quality. Building from scratch or hiring a design team can slow you down, drain your budget, and distract from growth-driving priorities. TemplateMonster…

  • Sales Enablement, Automation, and PerformancePhoneBurner: Double Your Outbound Call Answer Rates With This Power Dialer

    PhoneBurner: Double Your Outbound Sales Call Answer Rates With This Power Dialer

    Sales teams today are asked to do more with less—less time, fewer resources, and shorter attention spans from prospects. Yet the pressure to hit outreach quotas, qualify leads, and close deals hasn’t let up. Making 100 calls to have a handful of conversations is frustrating, inefficient, and often demoralizing. Phoneburner That’s why sales teams are turning to PhoneBurner, a power…

  • Content Marketinghand shake

    Blogging is not Enough, “Press the Flesh”!

    This is a phrase I’m growing tired of – quickly – during this presidential candidacy. I’m not sure who penned the original term but I’ve seen it used widely this season. Most recently, the governor of West Virginia used the term to discuss why Barack Obama lost West Virginia in a landslide to Hillary Clinton. He’s trying to defend the…

  • Content MarketingDepositphotos 2580670 original scaled

    We Only Value Tools We Can Use

    This week has been a rough week… lots of stress, lots of change, and mostly a lot of progress. At 42 years old, I’m pretty set in my ways but I had an event this week that really hit hard. I’ve been saying for quite a while that social media is an incredible amplifier – but that companies who were…

  • Analytics & Testingdatasift stream

    Analyzing Social Streams with DataSift

    DataSift is a powerful real-time social media data-filtering platform and is one of only two companies in the world with a license to make Twitter data commercially available for non-display purposes, allowing users to search for posts using metadata contained in tweets. And it does so with an incredibly beautiful interface as well as a developer console and robust API…

  • Content Marketingwordpress ad manager plugin

    Managing CTAs or Ads with WordPress

    We run a combination of ad purchases on our site – including call to action banners promoting our services, affiliate ads of companies we trust, and sponsored ads with companies who we’ve chosen to partner with. The different combinations of packages are quite complex, so we integrated ad spots into our theme to manage display ads. Combined with Jetpack’s visibility…

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