This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Tools
Circleboom Publish: Design, Plan, Schedule, And Automate Your Social Media Marketing
If you’re a brand, the ability to centralize your social media marketing in a single, intuitive social media management platform is critical to saving time and deploying your strategy. Features and benefits include: Multi-account management – Circleboom’s multi-account manager makes it easy to manage Twitter, Facebook, LinkedIn, Google Business Profile, Instagram, and Pinterest accounts from a single platform Optimize your…
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WordPress: Post WordPress Releases Automatically
Quite a few of the blogs that I read post whenever a WordPress upgrade is released. It’s actually a little annoying but I like the fact that so many folks are concerned and want to get the word out quickly. If you’re one of those bloggers that likes to support it, don’t bother writing a post – have WordPress automatically…
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Email Marketing & Automation
Why there’s so much Email in your Inbox that you DON’T READ.
Today, eROI released a study on a survey they did to over 200 email marketers. I personally think the results are disappointing – almost alarming. eROI asked email marketers what they thought was most important. Here are the results: IMHO, I’m in total agreement with the top 2 items. Relevance and Deliverability are key… getting the right message to the…
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Content Marketing
Great Marketing? Look Beyond Marketing
A huge part of marketing is having infinite content to support your people, product, or service. In the business world, things change daily – we get new business, develop new products, offer new services, and get new customers. Each event provides excellent fodder for new content! The only way to run out of great content on a corporate website is…
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Analytics & Testing
Don’t forget online in your offline marketing!
Online consumer behavior is becoming invaluable to online marketers, but has been primarily missed with respect to offline entities. Many companies who have retail stores, as well as online stores, treat the two audiences separately, missing an excellent opportunity to target and track the other. Advanced analytics applications such as WebTrends, Coremetrics, and Omniture have largely been treated as reporting…
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Marketing Infographics
Video: A Marketer’s Guide to Pinterest
I love infographics, so when I see a great video infographic I get even more geeked out. Pinterest continues to grow in the social sharing space thanks to its visual aesthetics, simple sharing and ease of use. We maintain a Marketing Infographics board there that’s quite popular and gets a lot of traffic back to our site. At times, Pinterest…
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Content Marketing
Are you working with Philanthropic Organizations?
Today I joined my company’s charitable committee, ExactIMPACT. I don’t always have the opportunity or resources to give back so I decided that I should do some charity work at the place I spend the most time at! This Thanksgiving is looking pretty bleak for charities who watch over so many in our society who can not take care of…
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Marketing Infographics
How Will You Measure the Mobile Search Algorithm Impact?
We posted about the steps necessary to avoid a dramatic loss of search traffic via mobile search on Google coming a week from now. Our friends at gShift have been closely watching the changes and published a very in-depth post on the expected impact of the algorithm changes. To gauge marketer sentiment and gather opinions on this significant change, gShift…
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Social Media & Influencer Marketing
Emphatic: Outsourced Social Media Done Well
Social media engagement can be a daunting task for a small company. While I’m active from a personal branding standpoint, we honestly haven’t dedicated a solid strategy and resources to our corporate social media presence. That’s changing as of today, though, as we ramp up using Emphatic to grow our agency’s following. We’ve experimented with some social media outsourcing to enhance…
