This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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WordPress: Post WordPress Releases Automatically
Quite a few of the blogs that I read post whenever a WordPress upgrade is released. It’s actually a little annoying but I like the fact that so many folks are concerned and want to get the word out quickly. If you’re one of those bloggers that likes to support it, don’t bother writing a post – have WordPress automatically…
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Email Marketing & Automation
Why there’s so much Email in your Inbox that you DON’T READ.
Today, eROI released a study on a survey they did to over 200 email marketers. I personally think the results are disappointing – almost alarming. eROI asked email marketers what they thought was most important. Here are the results: IMHO, I’m in total agreement with the top 2 items. Relevance and Deliverability are key… getting the right message to the…
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Sales and Marketing Training
What’s Passing You By?
Yesterday, I had lunch with a good friend of mine, Bill. Bill and I discussed that awkward moment where failure changes into success. I think genuinely talented people can visualize risk and reward and act accordingly. They jump at the opportunity, even if the risk is insurmountable… and it often leads to their success. If I’m losing you, stick with…
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Content Marketing
Great Marketing? Look Beyond Marketing
A huge part of marketing is having infinite content to support your people, product, or service. In the business world, things change daily – we get new business, develop new products, offer new services, and get new customers. Each event provides excellent fodder for new content! The only way to run out of great content on a corporate website is…
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Paid and Organic Search Marketing
We are Indentured Servants for Google
The online industry is pretty strange. If you develop and curate the world’s largest encyclopedia off of volunteer labor, you’re seen as a hero. If you send people free invitations to test and respond to your beta software, you’re not just a hero… you’re also cool. However, if you pay someone pennies on the dollar to do work, you’re abusive…
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Marketing Infographics
Video: A Marketer’s Guide to Pinterest
I love infographics, so when I see a great video infographic I get even more geeked out. Pinterest continues to grow in the social sharing space thanks to its visual aesthetics, simple sharing and ease of use. We maintain a Marketing Infographics board there that’s quite popular and gets a lot of traffic back to our site. At times, Pinterest…
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Marketing & Sales Videos
Enterprise Social Media Management from Syncapse
In an enterprise corporation engaged in social media, there’s a ton of activity. From support and sales conversations to marketing and promotions, conversations need to be properly routed, quickly responded to, and assured that they are handled properly. Almost every week we hear of another major corporation that accidentally publishes an embarrassing tweet because they lacked any command and control…
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Content Marketing
The Case for Branding in Distributed Media: Strengthening Your Content’s Impact
Content is king, but how can businesses ensure their valuable content reigns supreme? The answer lies in strategic branding. Whether it’s an eye-catching infographic, a compelling blog post, or a captivating video, branding your shared media can elevate its impact and deliver many benefits. Pros of Branding Establish Ownership: In a world where content is easily shared and repurposed, branding…
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Analytics & Testing
AnalyticsWP: Track Every Visitor, Journey, and Order with WordPress-Native Analytics
When you manage a WordPress site, you’re constantly seeking clarity. Who’s visiting? What are they doing? Which marketing channels drive sales? Yet traditional tools often leave you sifting through delayed, incomplete, or blocked data. Worse still, many offload your traffic insights to third-party servers, adding bloat and privacy concerns. For WordPress users, it’s time to replace guesswork with visibility—instantly. AnaltyicsWP…
