This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Dos and Don’ts of Content Marketing
Alright, here’s your chuckle for the afternoon. Using Meltwater Buzz, we just saw this simple and beautiful infographic providing a good checklist of items that one may want to keep in mind when developing their content marketing strategy. One of the rules with regard to blogging is Don’t publish a badly written blog. I’ve seen a lot of bad writing…
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Email Marketing & Automation
MyYappyDog: Social CRM for Real Estate Agents
There’s a new startup that’s gaining some traction in Indianapolis with Real Estate Agents, and it’s called My Yappy Dog. If you could combine a dead simple communication platform with a no-nonsense customer relationship management platform, you’ve got a Social CRM called My Yappy Dog. 3 out of 4 of real estate agency customers said they would do business again…
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Analytics & Testing
‘Tis the Season… to Benchmark Against Seasonal Trends
For sites like my own, the holiday season could look quite depressing as I review analytics. Overall traffic is down along with organic traffic as my audience shifts to holiday mode and begins to put off efforts until after the New Year. It’s also a time when I have to reassure both myself and my clients that we’re performing well…
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E-commerce and Retail
Building High-Value Pipelines: How High-Ticket Ecommerce Merchants Win with Personalized Retargeting
High-ticket ecommerce faces a fundamental challenge that most conversion optimization advice ignores: the customer journey operates on entirely different timelines and decision-making processes than typical online shopping. When someone purchases a $50 sweater, they might decide in minutes. When they’re considering a $5,000 home gym setup or $15,000 luxury watch, the journey spans weeks or months, involves multiple stakeholders, and…
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Marketing Infographics
Web Design vs. Web Development: Understanding the Differences and the People Behind Them
The terms web design and web development are often used interchangeably. While they work hand in hand to bring websites to life, they represent distinct disciplines, skill sets, and ways of thinking. Understanding the nuances between the two not only helps businesses hire the right talent but also empowers aspiring professionals to find their best fit in the world of…
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Content Marketing
Thrive with a Retail Marketing Management System
Running a small retail establishment is a difficult task, one that requires a business owner to be part marketer and part salesperson in addition to running their business. I recently received a note from Elliot Yeo from Thrive, a software application built to assist small retailers with running and improving their business. Once the system has details about your sales…
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Mobile Marketing, Messaging, and Apps
iPhone and iPad: Elevate Your Mobile Web Experiences with Webkit CSS Capabilities
Delivering exceptional web experiences across various devices is paramount for engaging users and driving conversions. However, the fragmented nature of browser capabilities and device-specific nuances pose significant challenges for developers and designers striving to create pixel-perfect, high-performance websites. Enter the world of iPhone and iPad-specific CSS—a powerful toolkit that empowers creators to harness the full potential of Apple’s industry-leading mobile…
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Customer Data Platforms
LinkedCamp: Leverage B2B Sales Automation To Prospect On LinkedIn
If you haven’t followed Martech Zone on LinkedIn, I will encourage you to. We’ve expanded to sharing our posts on our LinkedIn company page so that people can follow and discuss them in a professional environment. LinkedIn continues to dominate as the primary network and connection tool I utilize daily to connect with customers, prospects, employees, job candidates, and partners.…
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Analytics & Testing
Webtrends Augmented Reality Demo
If you don’t see the following video, click through to see an augmented reality mashup utilizing Webtrends! This is a great demonstration of the utilization of analytics and offsite activity seen at Webtrends Engage 2010 conference. The camera finds and tracks the badge, updates Webtrends, and – in real-time – displays the latest attendance specifications!
