This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Books
Indianapolis Marketing & Business Book Club
Today at lunch I met with quite a few colleagues to discuss Naked Conversations. We had a fantastic group of individuals representing many industries: legal, public relations, television, telecom, internet, email marketing, sports, entertainment, information technology, marketing, and publishing! Not bad for a first showing! Most of us had fully read Naked Conversations, some were part way through it, and…
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Content Marketing
The Break Up
What if we dated people like we marketed to them? It might go something like this… Hat tip to Mack at The Viral Garden blog.
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Building Forms with FormSpring
Today’s post comes from friend and Guest Blogger, Ade Olonoh: If you do any work online, you’ve probably looked around for a tool to help you build online forms. If you’re a blogger, maybe it’s because you’re looking for something more advanced than you can get from a typical feedback form. If you’re a marketer, you’ve probably found it to…
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Paid and Organic Search Marketing
Taking Your Site International with Search
We’ve had the challenge and fun of working with a few clients on tips to take their site international when it comes to SEO. We also have other clients who don’t want to rank internationally but get a ton of international traffic. Getting a search engine like Google to understand your intent for localization or internationalization isn’t as easy as…
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Content Marketing
Are Content Marketers Ready for Disruption?
In a new study commissioned by Kapost from the Aberdeen Group, research found few marketers who feel they’re adequately producing and tracking their content. And an exploitable gap is emerging between content leaders and content followers. Kapost calls the transition period where demand is high but smart planning is in short supply Content Chaos. They designed the infographic below to…
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Marketing Infographics
Highlights of the Social Customer Index Report
Utilizing social listening software, every day we identify complaints, mistruths, service requests or compliments made to companies that lack any response from the business targeted. While consumers are now dominating social media, businesses are getting worse at responding. According to Sprout Social – 4 out of 5 requests go unanswered! Ouch. These are highlights from the Sprout Social Index Engagement…
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Email Marketing & Automation
BlackBox: Risk Management for ESPs Fighting Spammers
BlackBox describes itself as a consolidated, continually updated database of nearly every email address that is actively being bought and sold on the open market. It is used exclusively by Email Service Providers (ESPs), in order to predetermine if a sender’s list is permission-based, spammy, or outright toxic. Many of the problems that email service providers run into is fly-by-night…
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Content Marketing
Why Every Publisher Should Implement a trust.txt File—and How to Do It Right
In an era where misinformation spreads faster than facts and AI models are trained on everything that isn’t nailed down, publishers have an increasing obligation to transparently assert their identity, affiliations, and data usage policies. The trust.txt file is an emerging standard designed to do precisely that—and it’s time for every publisher to consider implementing it. Here’s everything you need…
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Advertising Technology
A Guide to X Advertising: Campaign Objectives and What You Can Achieve
Advertising on X (formerly Twitter) provides businesses, brands, and individuals multiple ways to reach audiences, increase engagement, and drive conversions. X offers various campaign objectives that help brands grow their presence through strategic ad placements. Below is a detailed explanation of the different campaign objectives currently available on X, categorized into three main areas: Awareness, Consideration, and Conversion. Table of…
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Customer Data Platforms
B2B Acquisition: How To Prioritize Your Outbound Sales With Company Profile Matching
Business-to-business (B2B) acquisition can be quite daunting. If you are an organization that services a large region with few employees, you want to ensure that your acquisition strategy is efficient. If there are 50,000 businesses in the region, imagine you can contact 25 prospects per week or 5 per day. That would require you to have 20 salespeople. That’s pretty…
