This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Website Testing Beyond the Landing Page
We’ve already posted a landing page best practices infographic that drew a lot of attention. This infographic from Monetate, Website Testing: Move Beyond the Landing Page, really takes it up a notch… providing input on other pages to test, elements to test, audience to test for, testing solutions and considerations when purchasing a testing solution. Smart marketers understand the value…
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FindThatLead: Instantly Find Verified B2B Emails from Social Media Profiles
One of the toughest challenges marketers, recruiters, and growth teams face is reliably finding contact information for decision-makers. While social media offers a goldmine of context and connections, turning that data into verified emails—without wasting hours or violating privacy—is no easy feat. FindThatLead FindThatLead is a GDPR-compliant lead generation platform turns social media URLs into verified email addresses within seconds.…
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Tablet & Mobile Shoppers Holiday Plans
Our digital catalog publisher client, Zmags, recently conducted a survey on what consumers’ shopping habits would be this holiday season. Based on the results, the majority of shoppers will be purchasing on their mobile and tablet devices this year and in-store purchases will go down. Digital catalogs are the 2nd most popular shopping destination after websites. If you’re an online…
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Ignore, Measure and Focus
Gregg Stewart has an outstanding post speaking to Marketing Integration in a Decentralized World. When you get a chance, please read the post and consider – not just the advice – but the solutions that are offered. One of the solutions mentioned was Aprimo. Aprimo is an Indianapolis-based company that I had the pleasure of speaking with over the last…
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WordPress Disaster Recovery: A Step-by-Step Guide to Troubleshooting and Restoring Your Site
Running WordPress as a content management system (CMS) brings enormous power and flexibility. Millions of businesses, bloggers, and publishers choose it because you can customize nearly every aspect with themes, plugins, and integrations. But that power comes with complexity. WordPress is not a single piece of software—it’s an ecosystem of dependencies. Your domain name must remain active and point to…
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LinkedIn Testing New Weather Notification Feature
LinkedIn appears to be testing a weather notification across the header bar area. Since yesterday, hovering over the weather information icon indicates that the service is “Power by sun365”, the makers of a Google Chrome extension and the weather dashboard website sun365.me. And, yes, they say “power,” not “powered.” This appears to be an extremely limited test trial, or an…
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Hold Companies Accountable
I could share some great horror stories with you on my history with banks and credit cards. Some of it has admittedly been my fault but most of it is the ridiculous actions of banks. I wonder how these guys sleep at night… massive profits, bailouts, executive bonuses and ridiculous overage fees haven’t even budged them to improve their systems.…
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Reputation is Authority’s Dark Shadow
The news is full of some incredible stories of humanity recently: Alex Rodriguez admits to steroids (strangely omitted from MLB.com’s AROD news page) Michael Phelps photographed smoking pot. He’s subsequently lost a huge endorsement deal with Kellogg’s. Even Barack Obama has had a couple tough weeks, trying to find cabinet members and pushing through a stimulus package that has sinking…
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Getting Your Blog to the A-List
Now that I have you here don’t be mad and leave. Listen to what I tell you. There’s a flame going across the blogosphere right now on Nicholas Carr’s Blog posting, The Great Unread. Shel Israel is in on the argument, as are a ton of other bloggers. You should read Mr. Carr’s full post before reading what I say.…
