This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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MarketSnare: The All-in-One Platform for Multi-Location Growth
For multi-location brands, marketing consistency, control, and performance often collapse under the weight of scale. Whether you manage dozens or thousands of locations, replicating successful strategies locally can feel impossible. Add in compliance requirements, outdated content, or disconnected tools—and your entire brand presence can quickly fall apart at the local level. MarketSnare MarketSnare was built to solve this exact challenge.…
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Looking for a Second Opinion? A Hundred?
There was quite a firestorm when I promoted utilizing crowdSPRING. Those in the design community who I respect so much though it was a bit hypocritical to appreciate crowdSPRING and other spec systems like 99designs, while advocating hiring design agencies as well. I don’t believe it’s one or the other, I do appreciate both! I challenged a couple of the…
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White Hat Monsters of SEO
It’s always great to see some humor used in some infographics. And it’s especially great to see those in the industry pushing great SEO practices. I’ve said that SEO is dead and this infographic speaks to that indirectly. The fact is that if you have a solid platform that presents your content appropriately, SEO is the easy part of the…
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Multi-Tasking in Mobile Phones: From Flip Phones to Smartphones
The concept and capabilities of multitasking in mobile devices have undergone significant transformations from the era of flip phones to the modern smartphone. This journey reflects the advancements in technology, resources, and bandwidth to meet user needs. Let’s dive into the history and evolution of multitasking capabilities, focusing on the world’s two leading platforms: Android and iOS. We also provide…
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What is Search Engine Spam?
We’ve been on a pretty big kick lately warning you about search engine optimization techniques that are going to get you in trouble. Even if your site isn’t suffering today, Google continues to modify it’s algorithms and test new ones that will catch you tomorrow. Don’t be tempted to spam the search engines… it will catch up with you. This…
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Innovation Without Utility Is Death for Startups
Tonight, I found myself in a passionate discussion with a mentor of mine. The topic was a company we both care about, but our perspectives on their direction diverged significantly. My concern centered on the company’s inability to deliver on the promises they make to their customers. My mentor, however, argued that their innovative approach and success in capturing industry…
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Deciding new Products, Services or Features
This week I received Tuned In from Pragmatic Marketing. I’m about a third of the way through the book right now and enjoying it. There are a lot of hands-on examples of how business hubris has lead them down the path of poor decisions because they weren’t ‘Tuned In’ to their prospects. By not figuring out what their prospects needed,…
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What Your Customers Really Think About Privacy
The media loves to drone on and on about how companies are using and abusing big data. Do consumers really care? As a marketer, my only expectation is that the data be utilized to improve the experience I receive from the brand. Sometimes that’s a bit too optimistic, but when I answer a ton of questions and then the experience…
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Stop Assuming I Know You!
At least once or twice a week, I get some email that’s smartly crafted, personable, and I have absolutely not a single clue why I’m receiving the email or the company that sent it. It typically goes something like this: From: [Product] Subject: [Product] Version 2 Released! Hello [Product] User! We’ve been hard at work that last few months redesigning…
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Cognition: Boost ROI With Full-Funnel Ad Intelligence
Navigating the complexities of modern digital advertising can be daunting. Fragmented data, disjointed platforms, and the need for real-time personalization across multiple channels often challenge marketers. Achieving cohesive, measurable, and scalable campaigns requires a unified approach that bridges media buying, creative development, and performance analytics. Cognition Cognition offers an intelligent cloud advertising network designed to streamline and enhance every aspect…
