This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing: The Game
Content Marketing is not rocket science, but it does require some research, skill and strategy to maximize the benefits. At its base, we ensure our clients are writing relevant, recent and frequent content about topics of interest. We ensure that we have the basics of a path to engagement – content leads to a call to action which leads to…
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MarketSnare: The All-in-One Platform for Multi-Location Growth
For multi-location brands, marketing consistency, control, and performance often collapse under the weight of scale. Whether you manage dozens or thousands of locations, replicating successful strategies locally can feel impossible. Add in compliance requirements, outdated content, or disconnected tools—and your entire brand presence can quickly fall apart at the local level. MarketSnare MarketSnare was built to solve this exact challenge.…
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The New Ultimate Secret How To Top 10 Guide
Titles are one of the most underestimated pieces of content on your blog or website. Every class that you ever took on writing told you that a great title summarizes the story. On the web, it’s not the same deal. I could have written this title as “Writing Post Titles”… no one would have clicked on it. One thing you’ll…
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Deciding new Products, Services or Features
1.webp” class=”alignleft” align=”left” />This week I received Tuned In from Pragmatic Marketing. I’m about a third of the way through the book right now and enjoying it. There are a lot of hands-on examples of how business hubris has lead them down the path of poor decisions because they weren’t ‘Tuned In’ to their prospects. By not figuring out what…
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It’s Time to Change Email Marketing Strategies when…
Your emails look like this: 1.webp” alt=”” title=”Change This – Topica” class=”alignnone size-full tie-image2231″ /> Perhaps a subject line more compelling and personalized instead of “ChangeThis: Issue 46” Perhaps some line breaks so that I don’t have to wrap as I read (I didn’t read it, it was impossible). Perhaps Multi-part MIME emails to send text to those who want…
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Mavericks at Work: Who’s Hiring?
1.webp” alt=”Mavericks at Work: Why the Most Original Minds in Business Win” />Last month the Indianapolis Marketing Book Club chose Mavericks at Work as the book to read. I love books, and especially love business books. My house is full of them. I’m reading this one and just started Never Eat Alone: And Other Secrets to Success, One Relationship at…
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Course: Social Marketing for Startups
1.webp” alt=”” title=”Social Marketing for Startups” width=”229″ height=”269″ class=”alignright size-full tie-image14962″ />Udemy is a video repository with classes on a number of topics that range from free to hundreds of dollars – but most of the videos are under $100 and well worth the value. I found this video, Social Marketing for Startups, that’s quite the bargain at $19! The…
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The Perception of Effort Matters in Business
Because it “looks like you’re trying,” Seth writes. A dear friend of mine is out of town meeting with an organization about a nice position with them. I argued, begged, and pleaded with him to wear a suit. It’s a position where a suit is appropriate and fully within the salary offered. I tried everything… no budge. “I don’t do…
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What Your Customers Really Think About Privacy
The media loves to drone on and on about how companies are using and abusing big data. Do consumers really care? As a marketer, my only expectation is that the data be utilized to improve the experience I receive from the brand. Sometimes that’s a bit too optimistic, but when I answer a ton of questions and then the experience…
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Adtivity: Improve the Impact of your Social Media Ads
Over time, marketers have developed unique and innovative methods to generate leads. But online ads still retain a dominant position in the marketplace. Appssavvy’s study, “Social Activity Index – Measuring the Effectiveness of Social Advertising” conducted in April 2011, reveals that advertising integrated into social activities that is spread across social games, applications, and web sites is 11 times more…
