This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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James Carville and the 3 Keys of Successful Marketing
1.webp” class=”s3-img” border=”0″ alt=”james_carville.jpg” align=”right” /> Yesterday, I watched Our Brand Is Crisis – a fascinating documentary of Washington political consultants, Greenberg Carville Shrum, hired to help a Gonzalo “Goni” Sanchez de Lozada win back the Bolivian presidency. In the documentary, James Carville’s firm is running the campaign. It worked. They won. Sort of. I’m not a fan of Mr.…
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Email Marketing or Facebook Marketing?
1.webp” class=”s3-img alignright” height=”75″ width=”75″ border=”0″ alt=”derek-mcclain.png” align=”right” />Derek McClain asked on Facebook: If you are a business that does online marketing, would you rather have someone’s email address or have that same person as a Facebook Fan aka Person that “Likes” your page? Think about this one before you answer. It’s a great question. I’m not a fan of…
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Stop Bailing, Let’s Invest in the Opportunity of Social Media
Americans hate to lose a war, period. In one view, the dying automotive industry is a war we think we’re losing. I don’t believe we’re losing anything; I believe we’re progressing. Jobs moving overseas always sound ominous, but people ignore that we’re creating new jobs in this nation that have never been heard before. I’m a living example of this.…
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Project: Wild Birds Unlimited – Fun With Google Maps
The kind folks over at Wild Birds Unlimited have requested my help in converting their store mappings over to Google. If you’re wondering why I’ve been fairly quiet of recent, it’s not because I’m blogged out – it’s because I’m really plugging away at knocking this project out of the park! As well, I’m starting a new full-time job in…
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It’s Time For Retailers To Honor the United States’s 250th Birthday (Semiquincentennial)
In 2026, the United States of America celebrates an extraordinary milestone: its 250th birthday. Known formally as the Semiquincentennial, this historic anniversary marks 250 years since the signing of the Declaration of Independence on July 4, 1776. It is more than a typical Fourth of July. This is a once-in-a-generation moment to reflect on our shared history, celebrate our freedoms,…
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Mobile Textarea: How Many Characters Left
We’re up to Version 3.0 of the WordPress Mobile Plugin utilizing Connective Mobile’s API and Text Club feature. Connective Mobile has a 150 Character limit for your Mobile Marketing message that you want to broadcast to your subscribers. Rather than having someone wonder how many characters they have left, I modified Geeky Grrl’s little in-line JavaScript method to display the…
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ExactTarget Takes Customer Service up a Big (Social) Notch
This morning, I received an email from the folks at ExactTarget that stated that their customer portal had been upgraded to include case management. This isn’t just any little customer portal, though! ExactTarget 3sixty is a fully functioning customer-centric social network that’s integrated with case management, product recommendations, a training library and forums for customers to help one another. 1.webp”…
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My Facebook Usability Rant
I’m afraid I have no new information to share with the readers of the Martech Zone, just a plea for your help. After watching the video below, please either: Tell me if there is some work-around to this that I’ve missed, or… Retweet this status update until your fingers bleed so that it gets someone’s attention at Facebook. [youtube:http://www.youtube.com/watch?v=5G-90bZXVjw]
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Pink: When Business Is Bare
1.webp” alt=”Victoria Secret Pink” title=”Victoria Secret Pink” width=”300″ height=”166″ class=”alignright size-medium tie-image4246″ />When my 15 year old daughter came home with a Victoria Secret bag in her hand I almost had a stroke. I welcome all the comments in this post about how terrible a father I must be and that I should better monitor my daughter’s buying habits. Honestly,…
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Share As Image: Highlight, Click and Share your Text
I got to do a book signing with Beth Hayden at Social Media Marketing World, author of Pinfluence: The Complete Guide to Marketing Your Business with Pinterest. One of the tools that Beth shares in her book that is super simple but really great is called Share as Image. For a few bucks, you can drag a bookmarklet into your…
