This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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BlitzBear: Turn Declining Posts Into Top-Ranking Assets Utilizing AI
Search rankings rarely fall because content is bad. More often, they slip because competitors publish fresher, more complete answers, search intent shifts, and supporting data goes stale. Marketing teams feel the pressure to produce more content while still maintaining accuracy, credibility, and performance. The result is a growing backlog of aging blog posts that once...
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There is Innovation Here at Silicon Prairie
I spent an amazing day as one of the judges for the annual Mira Awards. While I can't tell you who won (you will have to attend the Mira Awards on May 15th). I can tell you there is some incredible innovation happening right here in Indiana. I was a judge in two categories...
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Woopicx: Ship Customized, Professional, and Consistent Visuals Faster Using AI-Editable Stock Images
For the past few months, I actually haven’t paid for stock images at all. Instead, I’ve been revisiting illustrations and visuals I've already licensed for Martech Zone and modifying them for new articles, landing pages, and promotions. That approach works... up to a point. Eventually, creative reuse starts to show its limits. Styles drift, visuals...
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Ouch Verizon
I don't have any sympathy for Verizon. Earlier this year I started an account with Verizon and my company reimbursed me for purchase of a model 6700 PDA phone. Part of the reason I purchased this phone was to connect my laptop and phone via USB for Internet access while I was on the road...
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Social Media Lead Scoring and Qualification
I've been trying to catch up with my friends at Right On Interactive for a few months now... there have been murmurs all around the industry that their most recent platform enhancements are amazing. Andy Skirvin stopped the the office and walked through the platform and it absolutely blew me away. For as long...
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HUGE PROFITS… Secrets Revealed Now!
No, my site was not attacked by a spammer. This is still Doug writing this post and I'm doing it under my own free will. Have you ever hit a web page that advertises that they're going to reveal all the secrets of the problems you're looking to solve? The page starts with some incredibly written...
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From Channels to Chapters: Building a Brand Story That Drives Long-Term Success
In a marketplace where countless brands are fighting for attention, storytelling has become a cornerstone for building authentic engagement and customer loyalty. But why? First, storytelling allows brands to differentiate themselves. In a sea of similar products and services, a well-crafted story becomes the hook that makes a brand memorable. A...
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Is Your Business Between the Customer and What They Want?
I was reading a post on the Top 10 Reasons the Music Industry is failing , recommended by industry friend Steve Gerardi . While I don't disagree with anything the article states, I do believe it can be summed up in a single reason. The music industry blocks the path between fans...
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WordPress Plugin: A To-Do List That Finally Lives Where the Work Happens
Martech Zone is approaching its twentieth year online. Over that time, it has gone through multiple WordPress themes, hundreds of plugin changes, and the steady accumulation of thousands of posts, pages, landing experiences, and experiments. With that kind of history comes a constant stream of small but important tasks: updating internal links, revisiting old articles...
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New Media Manifesto: The 10 Rules Successful Businesses Must Follow In Today’s Era
Marketing has evolved from its humble beginnings with limited mediums like print and radio to encompass dozens of channels across television, direct mail, and billboards. Today, the digital age has ushered in thousands of platforms, primarily online, where brands interact with consumers. The rise of search engines and social media has empowered consumers, turning...