This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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5 Online Shoppers Ruling the Holiday
The folks at Maxymiser shared their latest infographic, 5 Online Shoppers Ruling the Holiday Interwebs. I really appreciate insight like this because too much of the data out there points to the average shopper… and then chops down the data by gender, age and income. The fact is that there are many different motivations for people to make a purchase.…
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The Mobile Marketing Takeover
Mobile phones used to be so alien to us all, and yet now they are completely common place. Smartphones are more advanced and more interactive than ever, and there are still new and exciting developments under way for many large companies. When it comes to branding and advertising it is important to know how to reach mobile audiences as well…
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Social Media Equity and Return on Investment
Gary Vaynerchuck is fast becoming one social media evangelist that I always stop to listen to, follow, and agree with. Bryan Elliott recently interviewed Gary in a two part series that I would encourage every business-owner… from small to CEO… to listen to. One point in the interview struck me – and I’m not sure that there was enough emphasis…
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When is SEO Worth $100 Million?
To date, I’m not sure I’ve found a more detailed whitepaper on measuring the value of search engine optimization until reading this Whitepaper, How to Value SEO. There are some other sites that have developed similar whitepapers, but this is the first time I’ve seen it explained for someone with an MBA to fully understand. The document walks any reader,…
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With Whom Do You Want to Work?
I’ve been working tirelessly the last few weeks to really get my business off the ground. Days are spent networking and evenings/weekends are spent delivering on the commitments I’ve made. It’s not going perfect, but it’s progressing. In this economy, I’m okay with that. Sales coaching has helped quite a bit – helping me to better understand what my clients’…
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Bislr: Intelligent Marketing OS
Bislr is launched their new application, Autopilot, that combines a SaaS drag and drop marketing automation system with most of the features of a robust marketing automation platform. It’s an affordable system that appears to outweigh some of the heavyweights in the industry with a much cleaner interface and far more robust integrations and features. Included are marketing automation, CRM…
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Email Marketing or Facebook Marketing?
Derek McClain asked on Facebook: If you are a business that does online marketing, would you rather have someone’s email address or have that same person as a Facebook Fan aka Person that “Likes” your page? Think about this one before you answer. It’s a great question. I’m not a fan of “or” with online marketing. I believe a multi-channel…
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50,000,000 Business Cards!
If you’ve not had the opportunity to check out Moo’s famous minicards, they are truly a treat! Casey from MooshinIndy.com had a set printed up with her fantastic photos and they were incredible. They’re made from good stock and really catch your eye. In fact, they’ve sold over 50 million business cards from Moo and delivered them to over 150…
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Content Science: Turn your Plain Jane links into Killer Contextual Content
What do the Washington Post, BBC News, and New York Times have in common? They're enriching the content presentation for links on their websites, using a tool called Apture. Rather than a simple static text link, Apture links trigger a pop-up window on mouse over that can display a wide variety of contextually related content.
