This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing & Sales Videos
Social Media and Enterprise
The folks at Get Satisfaction have released a new Infographic on Social Media and the Enterprise, called Let’s Get Down to Social Business. From the infographic: By 2014, the market for social enterprise tools, software and services is predicted to reach $4.6 billion worldwide. This new generation of technologies is rising up to meet a growing demand for connectivity and…
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Prapta: Everything In Life is Here
My first sponsored post is for Prapta, a social networking website that notes “Everything In Life is Here!” They may also be the first to be able to claim “Everything in Social Networking and Web 2.0 is Here!” These folks have been hard at work for sure! From a technology standpoint, the technology behind Prapta is nothing short of extraordinary.…
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B2B: Videos are Influencing Purchasing Decisions
Video has been touted quite a bit with consumer marketing, but the real opportunity might be with business-to-business (B2B) marketing. In a recent study released by Eccolo Media, multimedia topped the collateral list as the fastest growing mediums that decision-makers and influencers are utilizing to make purchasing decisions. As we found in every past survey, the most frequently consumed types…
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Content Marketing
RSS versus Email: A Marketing View
It’s a discussion that’s getting old, but with the advent of Outlook 2007 support for RSS – the online industry continues to make comparisons between RSS and email for online Marketing Communications (with SMS right around the corner). From a content management standpoint, a lot of Industry folks think of all of these as ‘output’ types. That’s a really ignorant…
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Email Marketing & Automation
Mobile Email Statistics
Together with the great folks (and sponsors), Delivra… we developed this amazing infographic that has everything you ever wanted to know about how people are utilizing mobile to access their emails. Delivra provides professional email marketing services along with their platform. They’re an incredible company with fantastic people who really care about their customers. Mobile marketing is NOT going away…
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Content Marketing
What are the Wings of Your Marketing Strategy?
Yesterday, I started reading Nick Carter’s book Twelve Seconds: The Lift Your Business Needs. I love the analogy of a business as flight in the book and Nick describes it thoroughly. One of the first discussions is lift. NASA defines lift as the following: Lift is the force that directly opposes the weight of an airplane and holds the airplane…
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Beginner’s Guides to SQL Injection and Cross-Site Scripting
I’m not in a position where I have to worry too much about security, but I often hear of vulnerabilities that we’re protecting ourselves from. I simply ask some intelligent system architect and he says, “Yea, we’re covered.”, and then the security audit comes back clean. However, there are two security ‘hacks’ or vulnerabilities that you can read about a…
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Project: Wild Birds Unlimited – Fun With Google Maps
The kind folks over at Wild Birds Unlimited have requested my help in converting their store mappings over to Google. If you’re wondering why I’ve been fairly quiet of recent, it’s not because I’m blogged out – it’s because I’m really plugging away at knocking this project out of the park! As well, I’m starting a new full-time job in…
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Marketing & Sales Videos
Video: Content versus Backlinks
A lot of folks spend and sell their time on the optimization of their website, and wind up scratching their heads when another site has greater ranking but isn’t optimized. It’s because optimizing the content is only half the battle, it’s getting the attention of other sites that really pushes your site up the Search Results. The search engine’s job…
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Marketing Infographics
Architects and B2B Tweeting
Those business to business (B2B) folks aren’t always at the top of the marketing research news, but every once in a while you find a gem. Although this specific Infographic from Pauley Creative focuses on a survey of UK Architects, I believe the findings could open up other B2B companies to seeing how the medium can be advantageous to their…
