This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Bislr: Intelligent Marketing OS
Bislr is launched their new application, Autopilot, that combines a SaaS drag and drop marketing automation system with most of the features of a robust marketing automation platform. It’s an affordable system that appears to outweigh some of the heavyweights in the industry with a much cleaner interface and far more robust integrations and features. Included are marketing automation, CRM…
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Content Marketing
Is Your Site Suffering from Premature Elaboration?
Premature Elaboration is a fantastic term that’s frequently used by a friend of mine, Doug Theis. Doug uses it when he discusses a how some salespeople have the completion of a sale in their grasp and then lose it because they continue talking after the prospect was ready to sign. They just couldn’t shut up! It’s not just sales, it…
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Marketing Books
Corporate Blogging for Dummies: Triple your Blog’s Traffic with Relevant Visitors
Bob Burchfield has been a long time friend and one of the nicest guys in Indianapolis. He attends all regional events and has the region’s most comprehensive Indianapolis events calendar. Bob dropped this note to me today: Doug, I want to share with you about a little blogging project that has gotten going in the past month. One of the…
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How Many Blog Posts?
An interesting question was posed to me today and I wanted to share it with you folks to get your thoughts. Is there an easy way to tell how many blog posts a person’s blog has? With WordPress, it’s pretty simple (perhaps too simple). Wrapping each post is a div with the Post ID. The Post ID happens to be…
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Marketing Infographics
Tips for Brands to Maintain a Balanced Twitter Feed
We’ve been doing quite a few things to ramp up our Twitter engagement recently. I believe the team at Twitter has been much more aggressive at improving quality and kicking out the spammers… and it’s showing. On the Martech Zone twitter account, we’ve been working to find and follow new accounts, share popular information from all over the web, add…
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Paid and Organic Search Marketing
Promote Blogs to Boost Your Site Rank
RSS is an amazing thing. Many people don’t recognize the power of blogs and how they can assist your site statistics. Here’s a great example of how you can promote other blogs AND boost your own site rank with Search Engines using RSS. On Income Change Calculator, I replaced a vertical advertisement on the right-hand side of the site with…
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Does Your Site Say “Keep Out”?
When I work with some SEO professionals, they’re push the highest search volumes or most competitive words. When I work with traditional media, they’re always pushing eye balls and reach. When I work with social media guys, they’re always measuring fans and followers. When I work with designers, they want to design for the smallest resolutions. I don’t listen to…
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ExactTarget Takes Customer Service up a Big (Social) Notch
This morning, I received an email from the folks at ExactTarget that stated that their customer portal had been upgraded to include case management. This isn’t just any little customer portal, though! ExactTarget 3sixty is a fully functioning customer-centric social network that’s integrated with case management, product recommendations, a training library and forums for customers to help one another. I…
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Marketing Infographics
Women are from RIM, Men are from Google
Who knew that devices, platforms, apps and even click-through rates (CTR) differ between males and females on mobile devices? Inneractive recently released this marketing infographic that speaks to the differences. Inneractive has built a real-time revenue maximization engine that continually works to make sure that you get the highest fill rate and eCPM possible at every moment. Two key findings:…
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Analytics & Testing
What’s happening on your site right now?
Most of our clients review their analytics daily or weekly. At times, they’re surprised by the results. Perhaps it was a mention on another blog, publication or social bookmarking site. The problem is that they don’t see it now… they see it 8 to 24 hours after the event. Much of marketing is about timing and momentum. Tomorrow is often…