This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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When is SEO Worth $100 Million?
To date, I’m not sure I’ve found a more detailed whitepaper on measuring the value of search engine optimization until reading this Whitepaper, How to Value SEO. There are some other sites that have developed similar whitepapers, but this is the first time I’ve seen it explained for someone with an MBA to fully understand. The document walks any reader,…
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Analytics & Testing
Conversions: Meet the Intent of your Visitor
It may seem like an obvious question, but it when your site is designed to respond to the intent of each kind of visitor you’re able to convert more. Visitors will come to your site for a number of reasons: Seeking Information – both clients and prospects may be looking for specific answers. Can they find them? If not, can…
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Analytics & Testing
Without the Right Tools…
Friday night I had dinner with friend Adam Small, CEO of Agent Sauce – a real estate marketing platform. Afterwards, we decided to go see Thor in IMAX 3D. After the other movie previews ended, the packed audience settled in… until we heard an alarmed yell in the theater: “FOCUS!”, the man yelled. The theater was silent… and a few…
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E-commerce and Retail
5 Online Shoppers Ruling the Holiday
The folks at Maxymiser shared their latest infographic, 5 Online Shoppers Ruling the Holiday Interwebs. I really appreciate insight like this because too much of the data out there points to the average shopper… and then chops down the data by gender, age and income. The fact is that there are many different motivations for people to make a purchase.…
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Marketing Infographics
Advertiser’s Guide to Mobile
Last week I spent some time with my parents and was pretty shocked when they showed me they both traded in their mobile phones for iPhones. While they were both fairly frustrated with learning how to use them, they told me that it was actually less expensive for the iPhone 4 than a typical mobile phone. Of course, the inside…
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Marketing Tools
50,000,000 Business Cards!
If you’ve not had the opportunity to check out Moo’s famous minicards, they are truly a treat! Casey from MooshinIndy.com had a set printed up with her fantastic photos and they were incredible. They’re made from good stock and really catch your eye. In fact, they’ve sold over 50 million business cards from Moo and delivered them to over 150…
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Analytics & Testing
Predictive Marketing Analytics with ThinkVine
What would the Return on Investment be if you could change your marketing mix? This is a question that large customers with complex marketing strategies (that are balanced between a multitude of mediums) ask themselves every day. Should we drop radio for online? Should I shift marketing from television to search? What will the impact on my business be if…
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Advertising Technology
It’s Not Getting Easier for Marketers
Key to many of the links I share and the posts I write on this blog is automation. The reason is simple… at one time, marketers could easily sway consumers with a brand, a logo, a jingle and some nice packaging (I admit that Apple is still great at this). Mediums were uni-directional. In other words, Marketers could tell the…
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Engage! Business Rules and Social Media
For the past month, I’ve been reading Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. This is not a light read – a complete guide may be an understatement! It’s a book you really need to sit down, concentrate on and digest one page at a time. Brian has outdone…
