This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
Testing Livefyre Sidenote for Commenting
We’ve moved between commenting systems a few times on Martech Zone. Luckily, all the key platforms will synchronize comments (we don’t use them if they don’t). Comments are becoming a topic nowadays since comment spam is rampant and many of the most colorful conversations are happening offline, leading some very large blogs to turn off commenting altogether. I’m with friend…
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Analytics & Testing
Watch Visitors Browse, Check Out, Buy in Real Time!
Analytics doesn’t always provide you with the in-depth stats and behavioral queues you need to improve the online shopping experience. Lexity has one app, Lexity Live, which allows you to observe customers browse, check out and buy in real time. Lexity Live is a free app that supports virtually ever major e-commerce platform on the market. Here’s a breakdown of…
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Email Marketing & Automation
Email ROI: A No Brainer for the Large Corporation
We had a fantastic meeting with a national company today and discussed putting an email program into place. The company has over 125,000 clients nationwide, 4,000 salespeople… and no email program. They have 8,000 products with 40 or 50 new products each month that the manufacturers are dying for them to sell. They’re worried about the cost of the email…
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Similar Content Different Delivery
Most people instinctively change their communication style when speaking to a child, a close friend, or someone who does not speak English as a native language. Why? Because each group has a different frame of reference, experiences, and relationship with the speaker which will effect their ability to interpret the message. The same is true in your written communication or…
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E-commerce and Retail
Impact of Mobile and Tablet Gifting
While we’re seeing a huge increase in the use of mobile devices for researching purchases and measuring subsequent increases in shopping purchases via mobile and tablet device, many of those purchases aren’t for the owner of the device. Mobile gifting is a growing category – taken advantage of by everyone from Amazon and Facebook. During the holiday season, thousands of…
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Content Marketing
1,500 Posts! On to Social Media Domination!
I was using the Internet Archive Wayback Machine tonight to try to pinpoint when I officially began blogging. I was a late bloomer compared to those bloggers who started blogging when it was still called journaling. My earliest blogging occurred on Ryze with a Newspaper Database Marketing group (I’m not sure if Ryze has had an upgrade since 2005!). I…
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The Four Horsemen of the Startup
I’ve been working in startups for almost a decade now. In reviewing the success and challenges of the startups I’ve worked for, its often entrepreneurs that were previously successful that move on to their next startup. I believe there are four issues that startups (and entrepreneurs) must avoid if they wish to survive. The Four Horsemen of the Startup: Greed…
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What to buy the Geek who has everything?
I sent out a card to all my ‘ladies’ at work today for Valentines day (I hope their husbands and boyfriends didn’t mind): What I didn’t expect was the fantastic gift I found on my desk waiting for me when I got to work from Jane Bug (my favorite Account Manager in the world). Check out this gift! I love…
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Analytics & Testing
Is Your Site Down? Database?
Do you know? How about your database? Is your domain resolving? Are your site and pages up but just serving database errors? We actually had an instance a couple weeks ago where our site was fully operational, but we were running into issues with the number of database connections. Unfortunately, we found out by an unhappy client notifying us. He…
