This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
Has Social Media Reached Its Innovative Capacity?
Social media’s growth in the last few years was unlike anything we’ve ever seen. Along for the ride, of course, was social media marketing. As we look to 2014, I can’t help but wonder if – as fast as social media rose – it’s now reached its innovative capacity. I’m not saying social media is any less popular nor is…
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Content Marketing
Complaining Ain’t Easy
When we’re advising a social media strategy for our clients, our first step is to ensure they have a customer service strategy. Consumers and businesses don’t care who is in charge of your Twitter, Facebook or LinkedIn presence… if they have a complaint, they want to voice it and have it handled professionally and efficiently. Lacking a strategy to deal…
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Content Marketing
I might still subscribe to the Newspaper if…
Some of you that know my background understand that I worked in the Newspaper Industry for over a decade. Some of my greatest accomplishments were in the industry, both professionally and technically. It truly saddens me that newspapers are fading… but I don’t think it’s a death, it’s really a suicide. Newspapers watched as classifieds walked to eBay and Craigslist.…
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Analytics & Testing
SEOmoz Releases Mother of all SEO Apps
I’m a huge fan of Rand Fishkin and SEOmoz. Often I hear murmurs in the Search Engine Optimization industry about SEOmoz being right or being wrong… but I have yet to see a single organization amass as many resources, professionals, tools and tests with regard to SEO. Rand, himself, is another reason why I love SEOmoz. Recently, when I discovered…
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Content Marketing
How Are Marketers Using Social Media?
If you’re wondering how marketers are leveraging social media for their businesses, HubSpot pulled together an infographic snapshot to feature some of results from the 6,491 survey respondents of a survey executed by Moz. The data was released in a joint webinar between HubSpot and Moz today. One interesting stat, 44.4% of survey respondents said their proficiency level with social…
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Analytics & Testing
Optimization: Content, Paths, Landings and Conversions
As we take on new clients, we almost always have to explain how prospects are finding our clients’ sites, how they are entering the site, and how they are converting into customers through their online marketing strategies. It’s never as designed. Our customers spend a ton of time on their home page, very little time on internal pages, and almost…
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Content Marketing
Blogs: Written by Fools to be Read by Imbeciles…
Mr. Rago, assistant editorial features editor at The Wall Street Journal, eloquently addresses the blogosphere as: The Blog Mob: Written by fools to be read by imbeciles. Joseph Rago This may be the most pretentious attack I’ve seen by a journalist yet! As a former newspaper professional, it’s disappointing to see this attitude. Even worse, I’m a fan of the…
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Flickr Uploadr Saves the Day!
I’ve been a modest user of Flickr and really haven’t done much with it. My main reason for using Flickr was the group feature that allowed me to make an I Choose Indy Group for the website I Choose Indy. Joining Groups is a key feature of any social networking site and all of them seem to be catching on…
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Content Marketing
Three Keys to Leveraging Your Content
Many marketers leverage one piece of technology that they enjoy or are comfortable with and ignore the others. I’m a huge proponent of automation and the marketer leveraging their messaging in any way, shape, or form – so much as it never does harm to their marketing efforts. With regard to a company leveraging content through its site, articles, whitepapers,…
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Social Media & Influencer Marketing
Video: How Social Media Works
It all starts with one… then it’s unstoppable.
