This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
Video: How Social Media Works
It all starts with one… then it’s unstoppable.
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Content Marketing
Blogs: Written by Fools to be Read by Imbeciles…
Mr. Rago, assistant editorial features editor at The Wall Street Journal, eloquently addresses the blogosphere as: The Blog Mob: Written by fools to be read by imbeciles. Joseph Rago This may be the most pretentious attack I’ve seen by a journalist yet! As a former newspaper professional, it’s disappointing to see this attitude. Even worse, I’m a fan of the…
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E-commerce and Retail
It’s Time For Retailers To Honor the United States’s 250th Birthday (Semiquincentennial)
In 2026, the United States of America celebrates an extraordinary milestone: its 250th birthday. Known formally as the Semiquincentennial, this historic anniversary marks 250 years since the signing of the Declaration of Independence on July 4, 1776. It is more than a typical Fourth of July. This is a once-in-a-generation moment to reflect on our shared history, celebrate our freedoms,…
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Content Marketing
Martech Featured in bizMarketing Magazine
If you get a chance, sign up for a subscription of bizMarketing Magazine. They recently republished our article on the growth and future of SocialTV. It was great seeing us in the publication, and the digital magazine was packed with great articles and a ton of advice. bizMarketing Magazine provides online businesses and marketing professionals with a wide variety of…
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Marketing Infographics
Mobile Marketing Growth
The numbers are staggering and continue to accelerate. More and more people are trading in their mobile phones for smartphones, generating a huge demand for marketing apps, marketing-optimized web sites, location-based services and interactive mobile and social usage outside the home and office. From the Infographic: The traditional cellphone is being overtaken by the far more capable ssmartphone. Equipped with…
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Flickr Uploadr Saves the Day!
I’ve been a modest user of Flickr and really haven’t done much with it. My main reason for using Flickr was the group feature that allowed me to make an I Choose Indy Group for the website I Choose Indy. Joining Groups is a key feature of any social networking site and all of them seem to be catching on…
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Analytics & Testing
Planspot: Promote and Sell out your Events
Planspot helps you to reach your event’s audience by promoting your event to specific magazines, publishers, newspapers and event listings, based on your event’s location and topics. Planspot allows you to reach your audience, get your event listed in magazines, blogs and other media, promote your ticket sales everywhere, and keep event information updated and synced. Key Features of Planspot:…
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Meez Yourself!
A little light fun today as the Colts go on to win the Superbowl! Go Colts! Check out these moves! I’m a sucker for this stuff! I look forward to the day that Meez adds body types… I haven’t looked this skinny since I was in the Navy.
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Content Marketing
Long-Term Strategic Marketing takes Courage
When I worked with clients in the past on direct mail campaigns, the key to success was multiple relevant messages presented multiple times. I’d warn advertisers about sending out a one-time mailer and expecting great results. Over and over we provided our clients with proof that frequency and relevance were keys to success. Regardless of how well you qualify your…