This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Is Your Business Between the Customer and What They Want?
I was reading a post on the Top 10 Reasons the Music Industry is failing, recommended by industry friend Steve Gerardi. While I don’t disagree with anything the article states, I do believe it can be summed up in a single reason. The music industry blocks the path between fans and the talent in order to monetize it. If a…
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Marketing Infographics
CISPA Is Not Dead
Whenever you see a bill working its way through the Senate and Congress that has over half a billion dollars from corporate lobbyists behind it, you should probably take a closer look at it as a citizen. As it’s written, CISPA won’t protect us from cyber threats, but it will violate our 4th Amendment right to privacy. It lets the…
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Marketing Tools
Duet: Use Your iPad As An Additional Monitor
Every once in a while, you discover some amazing application that you wonder how you ever did without. I’ve been working onsite a ton with clients and in coworking facilities around the country, but I found it difficult to be productive with just one screen. I was spoiled by having multiple screens at my office, and I wanted something for…
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Analytics & Testing
How to Cut Your Blog Traffic in Half
I don’t surmise anyone would actually wish to cut their traffic in half on their blog. However, it’s pretty standard with my statistics and puts quite a bit of pressure on my to blog every day. If I continue to blog on a consistent basis, my traffic grows – perhaps about 100 new visitors a day each month. However, if…
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Mobile Marketing, Messaging, and Apps
The Thunderbolt is Killing the iPhone
Walter Piecyk, BTIG Research analyst claims the HTC Thunderbolt is actually outselling the iPhone in 28% of Verizon stores. I know why. This month we’re kicking off some posts on mobile devices. Understanding the technology that is being adopted is important for marketers to understand. Mobile Internet growth is accelerating much faster than anyone had expected. One example: searches of…