This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Infographics
Preparing for the 2020 Workforce
Cisco interviewed college students and young professionals from around the world to see exactly what the Internet means to them. The results can be found in the Cisco Connected World Technology Report. The report show a new way of prioritizing our lives. Many respondents cite a mobile device as the most important technology in their lives Seven of 10 employees…
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Marketing Infographics
10 Twitter Mistakes
As a guy that manages half a dozen Twitter accounts (personal, book, company, blog and community), I have to disagree with #8 on this infographic. I doubt the Navy Veterans on my @navyvets twitter account want to hear about Corporate Blogging on @corpblogging… and no one wants to hear my political rants on my personal account! Twitter, like any other…
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Content Marketing
Thinking Visually
Great find from Leslie Pagel on Walker Information’s Customer Innovation Blog: From David Armano.
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Content Marketing
Trends in Recruiting Content Marketers
We’ve been blessed at our agency with great relationships with content marketing professionals – from editorial teams at enterprise companies, to offshore researchers and bloggers, to freelance thought leadership writers and everyone in between. It took a decade to put together the right resources and takes time to match the right writer to the right opportunity. We’ve thought about hiring…
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Marketing Tools
Duet: Use Your iPad As An Additional Monitor
Every once in a while, you discover some amazing application that you wonder how you ever did without. I’ve been working onsite a ton with clients and in coworking facilities around the country, but I found it difficult to be productive with just one screen. I was spoiled by having multiple screens at my office, and I wanted something for…
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Analytics & Testing
How to Cut Your Blog Traffic in Half
I don’t surmise anyone would actually wish to cut their traffic in half on their blog. However, it’s pretty standard with my statistics and puts quite a bit of pressure on my to blog every day. If I continue to blog on a consistent basis, my traffic grows – perhaps about 100 new visitors a day each month. However, if…
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Marketing Infographics
CISPA Is Not Dead
Whenever you see a bill working its way through the Senate and Congress that has over half a billion dollars from corporate lobbyists behind it, you should probably take a closer look at it as a citizen. As it’s written, CISPA won’t protect us from cyber threats, but it will violate our 4th Amendment right to privacy. It lets the…
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Marketing & Sales Videos
Video: Twitter in Real Life
This might be the greatest example of the insanity of Twitter. I think I follow 5,000 people because one out of every 1,000 tweets is useful. Watch the video and you’ll see what I see. Even with all the insanity, I still love Twitter though! That’s where I found this video, of course!
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Paid and Organic Search Marketing
53% Shifting Budget from Print to Search and Social
This morning, I’m reading eConsultancy’s State of Search Marketing Report for 2011. The State of Search Marketing Report 2011, produced by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report, which also contains a marketplace valuation, follows a survey of over 900 respondents from…
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Content Marketing
You Won’t Be Blogging Forever
When I speak to folks about blogging, many ask me if blogging is here to stay. Nope. Asking someone if blogging will be here forever is like asking the guys who printed their newspapers with the Gutenberg press the same question. Like the free press, blogging will evolve with technology, bloggers with huge followings will be bought out, and blogs…
