This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
VEED.IO: The Ultimate Online AI-Powered Video Editing Solution for Content Creators
Video content has become essential to marketing, education, and personal expression. However, creating professional-looking videos can be time-consuming and frustrating, especially for those without extensive video editing experience. Content creators often struggle to find the right tools to efficiently edit, optimize, and share their videos across multiple platforms. VEED.IO VEED.IO is an all-in-one online video editing software that provides a…
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E-commerce and Retail
Zero Moment of Truth: 8 Steps to Readiness
Late last year, I stood in for a colleague who was doing a presentation on Google’s Zero Moment of Truth (ZMOT). While a lot of effort and material is put into documenting the strategy, for most modern marketers, the material is relatively elementary. What is the Zero Moment of Truth? Whether we’re shopping for corn flakes, concert tickets or a…
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Analytics & Testing
Freshsales: Attract, Engage, Close, and Nurture Leads For Your Business In One Sales Platform
Most industry CRM and sales enablement platforms require integrations, synchronizations, and management. Adoption of these tools is highly failure-prone because they are quite disruptive to your organization. Most of the time, consultants and developers are required to get everything working. Not to mention the additional time required for data entry and little or no intelligence or insight into prospects’ and…
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Content Marketing
Hoax Marketing? Ivar’s Undersea Billboards
According to YouTube, 72 hours of videos are uploaded every minute! X users update 400 million times per day. In a world so full of noise, it is hard for a product, website, or service to be heard. It is even harder when there is nothing truly exceptional about the thing being marketed. Every day, marketers face the challenge of…
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Social Media & Influencer Marketing
Juicer: Aggregate All Your Social Media Feeds into a Beautiful Web Page or Wall
Companies also put out some incredible content via social media or other sites that would benefit their brand on their own site. However, developing a process where every Instagram photo or Facebook update requires to be published and updated on your corporate site just isn’t viable. A much better option is to publish a social feed on your site in…
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Artificial Intelligence
Humanize AI: Transforming AI-Generated Content into Authentic, Human-Like Text
Content creators who utilize artificial intelligence (AI) face a unique challenge: leveraging GenAI’s power and efficiency while maintaining the authenticity and relatability that resonates with human readers. The robotic undertones often present in AI-written content can undermine its effectiveness, leading to a disconnect with the target audience. Humanize AI is an online platform that effortlessly transforms AI-generated content into natural,…
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Sales and Marketing Training
The Four Learning Styles: Understanding VARK for Effective Marketing
The ability to effectively communicate your marketing message is more critical than ever. However, true success in marketing goes beyond simply broadcasting your unique value proposition (UVP); it hinges on ensuring your audience receives, comprehends, and retains the information you’re providing. This comprehension is vital because, in reality, most purchasing decisions are not made in isolation. In the B2C realm,…
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Content Marketing
How to Embed a PDF Reader In Your WordPress Site With Optional Downloader
A trend that’s continuing to grow with my clients is putting resources on their sites without forcing the prospect to register to download them. PDFs specifically – including white papers, sales sheets, case studies, use cases, guides, etc. As an example, our partners and prospects often request that we send them sales sheets to distribute the package offerings we have.…
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Content Marketing
Grow: Empower Your Marketing Team With No-Code Business Intelligence
Making data-driven decisions shouldn’t be the privilege of analysts or IT teams—it should be the superpower of every employee. Companies are often hindered by fragmented tools, inaccessible data, and slow, technical bottlenecks that hinder insights when they’re most needed. Grow Grow is a no-code, full-stack business intelligence (BI) platform that simplifies the entire data lifecycle—from connection to visualization—without requiring any…
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Advertising Technology
How To Get Your Business Google Guaranteed Badge for Your Home Service Company’s Local Ads
As a local service provider, you always seek ways to stand out from your competitors and attract more customers. One way to do this is by earning the Google Guaranteed badge, a program offered by Google Local Ads that can help increase your visibility and credibility with potential customers. Local service ads with the Google Guaranteed badge appear at the…
