Public Relations
Public relations (PR) is a strategic communication process that helps businesses build and maintain positive relationships with their target audiences. Effective PR involves leveraging various channels and tactics to shape public perception, manage reputation, and drive business growth. Key subtopics within public relations include media relations, crisis management, influencer marketing, thought leadership, and social media PR. By implementing a comprehensive PR strategy, companies can increase brand awareness, establish credibility, and ultimately drive more sales. Explore the articles below to learn more about how public relations can help you build and protect your brand reputation.
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A Rather Timely Post on Influencer Marketing Strategies for Hotels
Yikes... if you've not seen the recent situation between rising social media influencer Elle Darby and Paul Stenson , owner of Dublin’s White Moose Café and Charleville Lodge. When Elle Darby decided to go on vacation, she reached out to…
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How Advocates Drive More Instagram Activity than Influencers
By 2019, spending on #Instagram Influencers is expected to reach $2.3 billion That's an incredible amount, but points directly to the power of a visual program that's widely adopted in influencing purchase decisions. In fact, a whopping 72% of Instagram…
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Influencer Marketing: History, Evolution, and the Future
Influencer marketing has transformed how brands engage their audiences. By leveraging the voices of individuals with trust and influence, companies can authentically connect with consumers and drive action. But how did we get here? Influencer marketing isn't as new as…
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This is not an Influencer Marketing Strategy, Stop It!
There's so much noise on social media that it's sometimes tough to keep up. I love the fact that I have a large following online and I try to engage and respond to everyone who makes a request. When it's…
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How Julius Is Increasing the ROI of Influencer Marketing
Influencer marketing is the fastest-growing form of online acquisition. There’s a good reason—recent data proves the ROI of influencer marketing campaigns: Eighty-two percent of consumers are likely to follow a recommendation made by an influencer and every $1 spent on…
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When is the FTC Going to Cash In on Celebrity Endorsements?
The warnings from the Federal Trade Commission ( FTC ) have been sent , more than 90 direct emails to marketers and their influencers, including actors and musicians like Kendall Jenner, Emily Ratajkowski, Hailey Baldwin, Sofia Vergara, Lindsay Lohan, Sophia…
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I Took A Year Off From Speaking At Conferences, Here’s What Happened
The last twelve months have been the busiest in our business history. We rebranded our Martech publication, moved our offices after 7 years, and honestly rebuilt our services from the ground up. I decided to skip conferences during the year to…
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How You Value Your Agency Will Define Your Project’s Success
This article was originally published in Forbes . One of the considerations that agencies often have to navigate is how their prospective clients value an agency's services. Many clients measure the output productivity (pieces per hour) or the output cost…
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Why Snapchat is Revolutionizing Digital Marketing
The numbers are impressive. #Snapchat boasts over 100 million daily active users and over 10 billion daily video views, per internal data . The social network is becoming a key player in the future of digital marketing. Since its launch in…
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Starbucks, You Could Be Doing Social Better
I pull the social media card sparingly when I have to. As a business owner, I often cringe when I see a customer publicly flog a company online. Especially when it's a policy and typically not the fault of the…