Paid and Organic Search Marketing
Search marketing involves optimizing websites and content to improve visibility and drive traffic from search engines like Google and Bing. Effective search marketing requires a combination of organic and paid strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, and voice search optimization. Key subtopics within search marketing include keyword research, on-page optimization, link building, PPC campaign management, and local search marketing. By implementing a comprehensive search marketing strategy, businesses can increase their online visibility, attract more qualified leads, and ultimately drive more sales. Explore the articles below to learn more about how search marketing can help you get found online and grow your business.
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Lindy: The AI Agents That Ship Research, Analysis, Creative, and Campaigns While You Sleep
Marketing teams are under constant pressure to move faster without sacrificing quality. Research takes too long, strategy fragments across tools, and creative production becomes a bottleneck just as opportunities emerge. Even well-resourced teams struggle to connect insights to execution, often…
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The Complete Guide to Designing High-Impact Product Pages for Retail and E-commerce
For modern retail and e-commerce businesses, the home page is not the primary entry point. Product detail pages (PDP) are. Prospects arrive directly on product pages from organic search results, internal site search, paid search ads, paid social campaigns, social…
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10 Key Marketing Statistics That Will Drive Successful Marketing Returns in 2026
Marketing rarely changes all at once. It shifts quietly, then suddenly the old playbook stops working. Heading into 2026, a handful of data points make it clear that the ground has already moved. These statistics are not predictions or trend…
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App: How To Find Your Company’s Direct Google Review Link
You can find your review link in your Google Business Profile settings, but it's not immediately obvious. The direct review link is https://search.google.com/local/writereview?placeid= with your Place ID appended. As I was helping a colleague create their direct review link, I…
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Owning the Medium: How Brands Build Durable Advantage in Competitive Markets
In crowded markets, visibility is not the same as advantage. Many brands are present everywhere yet remembered nowhere. They publish constantly, advertise aggressively, and chase algorithmic reach, but remain interchangeable with competitors. The brands that break out do something fundamentally…
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Remote Work: What We’ve Actually Learned About Leadership, Productivity, and People
The conversation about remote work has become strangely binary. It is framed either as a triumph of modern flexibility or as a slow erosion of productivity, culture, and accountability. That framing is not just tired; it is misleading. After several…
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vidIQ: Optimize Every Upload Without Leaving YouTube
Growing a YouTube channel has become exponentially more complex. Competition is relentless, algorithms evolve constantly, and creators are expected to be equal parts strategist, editor, analyst, and publisher. Simply uploading consistently is no longer enough. Sustainable growth now depends on…
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Why and How I Migrated Redirects off WordPress to Cloudflare
Recently, I wrote about how my site was being attacked and how I finally migrated to Cloudflare to end the barrage of bot traffic. The bot traffic was also destroying performance on my site because it was hitting what appeared…
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Domains, Subdomains, and SEO in 2025: A Practical Guide for Businesses and Marketers
Domain strategy is one of those decisions that feels technical on the surface but has lasting consequences for brand equity, organic visibility, and revenue. In 2025, search engines are more sophisticated than ever, yet they remain deeply reliant on historical…
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BlitzBear: Turn Declining Posts Into Top-Ranking Assets Utilizing AI
Search rankings rarely fall because content is bad. More often, they slip because competitors publish fresher, more complete answers, search intent shifts, and supporting data goes stale. Marketing teams feel the pressure to produce more content while still maintaining accuracy,…