Paid and Organic Search Marketing
Search marketing involves optimizing websites and content to improve visibility and drive traffic from search engines like Google and Bing. Effective search marketing requires a combination of organic and paid strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, and voice search optimization. Key subtopics within search marketing include keyword research, on-page optimization, link building, PPC campaign management, and local search marketing. By implementing a comprehensive search marketing strategy, businesses can increase their online visibility, attract more qualified leads, and ultimately drive more sales. Explore the articles below to learn more about how search marketing can help you get found online and grow your business.
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Grow Your E-Commerce Sales With This List of Creative Marketing Ideas
We've written before about the features and functionality that are critical to your e-commerce website building awareness, adoption, and growing sales with this e-commerce features checklist . There are also some critical steps that you should take when launching your…
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An Easy Guide to Attracting Your First Digital Leads
Content marketing, automated email campaigns, and paid advertising—there are many ways to boost sales with an online business. However, the real question is about the actual start of using digital marketing. What is the first thing you need to do…
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Repuso: Collect, Manage, And Publish Your Customer Reviews & Testimonial Widgets
We assist several local businesses, including a multi-location addiction and recovery chain, a dentist chain, and a couple of home services businesses. When we onboarded these clients, I was honestly shocked, at the number of local companies that do not…
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6 Examples Of Marketing Tools Using Artificial Intelligence (AI)
Artificial intelligence ( AI ) is quickly becoming one of the most popular marketing buzzwords. And for good reason - AI can help us automate repetitive tasks, personalize marketing efforts, and make better decisions, faster! When it comes to increasing…
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Postaga: An Intelligent Outreach Campaign Platform Powered By AI
If your company is doing outreach, there's no doubt that email is a critical medium to get it done. Whether it's pitching an influencer or publication on a story, a podcaster for an interview, sales outreach, or attempting to write…
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Don’t Bet It All On An Organic Strategy
Had a great conversation with one of our clients over the weekend, who often checks in and asks for feedback regarding the site, analytics, and other questions regarding the inbound marketing strategy. I love that they're engaged; many of our…
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Movavi: A Video Editing Suite For Small Business To Produce Professional Videos
If you've never had the opportunity to edit video, you're typically in for a steep learning curve. There's basic software out there to trim, clip, and add transitions before uploading your video to YouTube or a social media site... and…
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Vendasta: Scale Your Digital Marketing Agency With This End-To-End White-Label Platform
Whether you're a startup agency or a mature digital agency, scaling your agency can be quite the challenge. There are really only a few ways to scale a digital agency: Acquire New Customers - You have to invest in sales…
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What Is An Infographic? What Are The Benefits Of An Infographic Strategy?
As you flip through social media or websites, you'll often arrive at some beautifully designed informational graphics that provide an overview of a topic or break down tons of data into an elegant, single graphic, that is embedded in the…
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What Is Backlinking? How to Produce Quality Backlinks Without Putting Your Domain At Risk
When I hear someone mention the word backlink as part of an overall digital marketing strategy, I tend to cringe. I'll explain why through this post but want to begin with some history. At one time, search engines used to…