You’re never going to attain 100% of sales after someone adds the product to your shopping cart, but there’s no doubt that it’s a gap where revenue is slipping through. There are strategies to draw folks back in… remarketing is one of them. Remarketing campaigns follow people after they abandon the shopping cart and remarket advertisements to them as they visit other sites. The return is typically nice on remarketing campaigns.
However, that’s after they’ve abandoned… how about before they abandon? Providing wish lists, free shipping, up front costs and other options can really make the difference on how folks convert. Data from comScore is assembled in this infographic from Milo, No Cart Left Behind: Why Shoppers Aren’t Following Through on Online Purchases.
The art of window-shopping isn’t lost on online shoppers. Research indicates a significant number of online shoppers actively fill up their carts but abandon them at the last minute. What’s keeping these shoppers from going all the way? We look at the new study by comScore to find out.
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