Marketing InfographicsPaid and Organic Search Marketing

Preparing for the 2020 Workforce

Cisco interviewed college students and young professionals from around the world to see exactly what the Internet means to them. The results can be found in the Cisco Connected World Technology Report.

The report show a new way of prioritizing our lives.

  • Many respondents cite a mobile device as the most important technology in their lives
  • Seven of 10 employees have friended their managers and coworkers on Facebook
  • Two of five students have not bought a physical book (except textbooks) in two years
  • Most respondents have a Facebook account and check it at least once a day

In other words, if this is a segment of the audience you wish to reach – either professionally or personally – you best be planning and deploying a comprehensive social media strategy. Even if your prospects or customers are not researching your products and services online today, they will be within the decade. Those who don’t adapt are risking everything.

CWR infographic final

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »
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