How Might Augmented Reality Affect Influencer Marketing?

COVID-19 has changed the way we shop. With a pandemic raging outside, consumers are opting to stay in and purchase items online instead. That’s why consumers are tuning into influencers more and more for how-to videos on anything from trying on lipstick to playing our favorite video games. For more on the effect of the pandemic on influencer marketing and pricing, see our recent study.  But how does this work for those items that have to be seen

Fascinating Insight on How Location-Based Intelligence is Helping Automobile Marketing

A few years ago, I attended training at the recommendation of my friend Doug Theis on networking. Doug is the best networker I know so I knew attending would pay off… and it did. What I learned was that many people make the mistake of putting a value on the direct connection, rather than the indirect connection. For example, I could go out and try to meet every marketing technology company to see if they