Analytics
Articles Tagged Analytics:
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The Art and Science of Content Marketing
While much of what we write for companies are thought leadership pieces, answering frequently asked questions, and customer stories - one type of content stands out. Whether it's a blog post, an infographic, a whitepaper or even a video, the…
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GoSquared: Real-Time Analytics and Data
If you haven't heard of GoSquared , it's already running on over 30,000 websites! GoSquared markets itself as the simplest, easiest to use analytics ever. Not only do they aim to take visualization of analytics data to the next level,…
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Customer ESP: How Predictive Analytics and Marketing Automation Are Transforming Business
Buyer behavior is evolving faster than ever, leaving companies scrambling to keep pace. Traditional approaches to understanding customer needs often relied on gut instinct, broad campaigns, and guesswork. Today, predictive analytics combined with marketing automation has emerged as a decisive…
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How to Grow Your Business Using Content Marketing
This is a fantastic analogy that Dendrite Park has provided that I couldn't agree with more. They present a multi-faceted approach to your content marketing strategy that requires a great base and grows from there! This is a wisdom tree…
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The Secret Art of Digital Marketing
This infographic from Hostgator bounces around between advertising and promotion, tools and actual digital marketing events. SEO is a strategy, but Analytics isn't a strategy - it's a tool to help determine the strategy. Paid marketing is part of an…
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Pirate Metrics: Actionable Analytics for Subscriptions
We live in times where it's getting easier and easier to develop your own solutions. So much of the traditional tools on the Internet were built in a different era - where SEO, content marketing, social media, ajax, etc. didn't…
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What Web Analytics 2.0 Taught Me About Understanding My Visitors
As marketers, we talk endlessly about traffic and how to get more of it, how to convert it, and how to measure it. But few of us truly understand who our visitors are and why they are coming to our…
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The Book Every Analytics Professional Must Read
A few years ago my good friend Pat Coyle, who owns a sports marketing agency , encouraged me to read Moneyball . For one reason or another, I never put the book on my reading list. A few weeks ago…
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Learn to Play Nice
If you look back at the history of this blog, you'll find that we get excited about finding new technologies and educating our readers on them. Unless a company is doing something immoral or just plain stupid, we're typically positive…
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21 Marketing Terms to Impress and Annoy Your Colleagues
I was at home catching up on some reading tonight. I'm a pretty simple guy, so whenever I hit some new terminology, I often click over to a search engine or dictionary to figure out what I'm reading. I'm also…
