Analytics
Articles Tagged Analytics:
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Analytics & Testing
The Secret Art of Digital Marketing
This infographic from Hostgator bounces around between advertising and promotion, tools and actual digital marketing events. SEO is a strategy, but Analytics isn’t a strategy – it’s a tool to help determine the strategy. Paid marketing is part of an overall strategy but not a strategy in and of itself. And conversion isn’t a strategy, it’s the result of a…
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Analytics & Testing
Pirate Metrics: Actionable Analytics for Subscriptions
We live in times where it’s getting easier and easier to develop your own solutions. So much of the traditional tools on the Internet were built in a different era – where SEO, content marketing, social media, ajax, etc. didn’t even exist. But we still keep using the tools, letting visits, pageviews, bounces and exits cloud our judgment not knowing…
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Analytics & Testing
Perfect Data is Impossible
Marketing in the modern era is a funny thing; while web based marketing campaigns are much easier to track than traditional campaigns, there is so much information available that people can be paralyzed in a quest for more data and 100% accurate information. For some, the amount of time saved by being able to quickly find out the number of…
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Analytics & Testing
The Book Every Analytics Professional Must Read
A few years ago my good friend Pat Coyle, who owns a sports marketing agency, encouraged me to read Moneyball. For one reason or another, I never put the book on my reading list. A few weeks ago I watched the movie and instantly ordered the book so I could dig into the story even deeper. I’m not a sports…
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Mobile Marketing, Messaging, and Apps
Learn to Play Nice
If you look back at the history of this blog, you’ll find that we get excited about finding new technologies and educating our readers on them. Unless a company is doing something immoral or just plain stupid, we’re typically positive in our approach. I don’t want this blog to get so big that we can bury some companies while promoting…
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Content Marketing
21 Marketing Terms to Impress and Annoy Your Colleagues
I was at home catching up on some reading tonight. I’m a pretty simple guy, so whenever I hit some new terminology, I often click over to a search engine or dictionary to figure out what I’m reading. I’m also getting up there in years… so after I read what it is, I roll my eyes and go back to…
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Content Marketing
The Message Produces Results
When we’re marketing, a lot of times, we think solely about the results. I want to convert this many prospects, we want people to be aware of Product X, I want this many retweets/shares, etc. Don’t get me wrong, it is definitely important to track these things in order to know if our marketing message are working. However, I have…
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Content Marketing
Squeeze In Some New Visitors with Tynt
Everyone is looking for ways to fully leverage their content, the Martech Zone isn’t any different. Many of your readers will read your content and then copy and paste snippets to send along to others or embed it into their own posts. Tynt is a service you can easily embed that detects the copy and adds your URL to the…
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5 Ways to Kill Your Competition with Content
Someone asked on Quora if their blog could compete in an overly crowded segment of the blogosphere. The question was too good to answer there… I wanted to share my answer with all of you. Of course they can compete! Great content will always rise to the top, regardless of how crowded the space is. Different techniques you can apply…
