Yes, There Are Still Great Blogs Out There To Discover… Here’s How to Search for Them

Blogs? Am I really writing about blogging? Well, yes. While the official umbrella term we now apply in the industry is content marketing, blogging continues to be the most common format that companies are utilizing to reach their perspective and current clients. I never actually realized that the term blogging would grow to obselecense, but it’s used a lot less than ever. In fact, I often refer to my writing here as articles rather than

Generational Marketing: Understanding Different Age Groups and Their Preferences

Marketers always look for new ways and strategies to reach their target audience and get the best results out of marketing campaigns. Generational marketing is one such strategy that provides marketers an opportunity to penetrate deep into the targeted audience and better understand the digital needs and preferences of their market. What is Generational Marketing? Generational marketing is the process of dividing the audience into segments based on their age. In the marketing world, the

Here’s How to Optimize Your Blog for Content Marketing

No matter what kind of content you’re creating, your blog should be the central hub for all things content marketing. But how do you make sure that central nervous system is set up for success? Luckily, there are some simple tweaks that will amplify distribution and ensure that your followers know exactly what they’re supposed to do next. It’s safe to say today that people like pictures. In fact, an article with images is over 2x

Content Variety and Formats Drive Results

Your audience varies. While you may appreciate a long-copy whitepaper, another prospect may simply want to review a feature list before they contact you for business. This great infographic from ContentPlus, a UK-based content marketing service, provides an overview of the variety of content offerings that exist, why they work, and some supporting data. They also have an accompanying blog post that ties it all together. Internet users have become sophisticated content consumers in recent

Design a Robust Mobile App for iPhone and Android in 5 Steps

My Mobile Fans offers affordable mobile apps and mobile websites for the individual, non-profit and small business environment via their industry leading Do-It-Yourself (DIY) app builder. With over 40 rich features for leveraging mobile, location and social media, they may be the most affordable and robust mobile app building platform on the market. The application is quite simple, providing a step-by-step wizard to pull you through setting up your mobile application. Step 1: Select your