Is Blogging Still Relevant? Or An Outdated Technology and Strategy?

I often review this site’s search performance and old articles that aren’t attracting traffic. One of my articles was about naming your blog. Let’s forget that I’ve been writing this publication that long… as I read the old post I wondered if the term blog even really mattered anymore. After all, it’d been 16 years since I’d written the post on naming your blog and 12 years since I wrote my book on corporate blogging.

7 Strategies Successful Affiliate Marketers Use To Drive Revenue To The Brands They Promote

Affiliate marketing is a methodology where people or companies can earn a commission for marketing another company’s brand, product, or service. Did you know that affiliate marketing leads social commerce and is in the same league as email marketing for producing revenue online? It is used by almost every company and, hence, is a great way for influencers and publishers to integrate it into their activities. Affiliate Marketing Key Statistics Affiliate marketing accounts for over

ActiveCampaign: Why Tagging Is Critical To Your Blog When It Comes to RSS Email Integration

One feature that I think is underutilized in the email industry is the use of RSS feeds to produce relevant content for your email campaigns. Most platforms have an RSS feature where it’s pretty simple to add a feed to your email newsletter or any other campaign you’re sending out. What you may not realize, though, is that it’s pretty easy to put very specific, tagged content, in your emails rather than your entire blog’s

Yes, There Are Still Great Blogs Out There To Discover… Here’s How to Search for Them

Blogs? Am I really writing about blogging? Well, yes. While the official umbrella term we now apply in the industry is content marketing, blogging continues to be the most common format that companies are utilizing to reach their perspective and current clients. I never actually realized that the term blogging would grow to obselecense, but it’s used a lot less than ever. In fact, I often refer to my writing here as articles rather than