Context
Articles Tagged context:
- Artificial Intelligence
Netra: AI-Powered Video Content Intelligence and Comprehension APIs
Netra is an AI-powered content classification company that is on a mission to revolutionize the way we perceive and interact with visual content. It harnesses the power of computer vision and artificial intelligence to illuminate the world’s content. The Challenge of Visual Content The internet has evolved to host an ever-increasing amount of visual content. It’s estimated that by 2022,…
- Advertising Technology
Behavioral Advertising vs. Contextual Advertising: What’s the Difference?
Digital advertising sometimes gets a bad rap for the expense involved, but there is no denying that, when done correctly, it can bring about powerful results. The thing is digital advertising enables a far wider reach than any form of organic marketing, which is why marketers are so willing to spend on it. The success of digital ads, naturally, depends…
- Marketing Books
The Context Marketing Revolution
In his book, Matthew Sweezey presents a compelling case for a paradigm shift in how businesses approach marketing in the digital age. This book offers a fresh perspective on the evolving landscape of consumer behavior and the need for marketers to adapt their strategies accordingly. Sweezey, a principal of marketing insights at Salesforce, draws from his extensive experience and research…
- Advertising Technology
Contextual Targeting: The Answer to Brand-Safe Ad Environments?
Today’s increasing privacy concerns, coupled with the cookie’s demise, means marketers now need to deliver more personalised campaigns, in real-time and at scale. More importantly, they need to demonstrate empathy and present their messaging in brand-safe environments. This is where the power of contextual targeting comes into play. Contextual targeting is a way to target relevant audiences using keywords and…
- Social Media & Influencer Marketing
10 Takeaways From Gary Vaynerchuk’s Speech On Customer Retention and the ROI of Social Media
I’m not sure I’ve heard a speech that more closely matched the way we work with our customers. Like many of the other folks I respect in the online marketing industry, Gary Vaynerchuk isn’t just blowing smoke with theory… he’s aggressively applied, tested, and fine-tuned his approaches to online marketing – and succeeded. This is a matter-of-fact style speech (warning:…
- Analytics & Testing
Context, Vision and Sharing Stupidity
As I drive down the highway, I think it’s nothing short of a miracle that I make it to work alive and (almost) on time. I think it’s nothing short of a miracle because when I’m not working with very smart people, I’m reading a lot of stupid crap on Twitter and Facebook… and watching a lot of stupid crap…
