CRM
Articles Tagged CRM:
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Mobile Marketing, Messaging, and Apps
Textline: Accelerate Your Sales With CRM-Integrated Text Messaging (SMS) For Teams
Effective, fast, and documented communication is key to driving sales and building strong relationships with prospects and clients. Traditional methods like phone calls and emails are often slow and may not get the desired response. Text messaging (SMS) allows you to harness the power of business texting to accelerate your sales cycle and take control of your customer interactions. Let’s…
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Customer Data Platforms
Optimove: Driving Transformative Customer Relationships With AI
Optimove is an industry leader in the realm of customer relationship management (CRM), recognized for its AI-led orchestration, comprehensive customer insights, and multi-channel approach. The company is celebrated for its ability to personalize customer journeys at scale and ensure optimal communication and engagement at all customer touchpoints. Optimove received perfect scores in 12 criteria in Forrester’s Wave for Cross-Channel Campaign…
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Sales and Marketing Training
What Is A Digital Experience Platform (DXP)?
As we navigate deeper into the digital era, the competitive landscape is witnessing a significant shift. Businesses today don’t solely compete based on the quality of their products or services. Instead, they are increasingly focusing on delivering a seamless, personalized, and holistic digital customer experience. It’s here that Digital Experience Platforms (DXPs) come into play. What Are Digital Experience Platforms…
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Sales and Marketing Training
What Is A Digital Marketing Strategy?
A digital marketing strategy is a comprehensive plan to achieve specific marketing goals and objectives using various online channels, mediums, and technologies. It involves identifying target audiences, setting marketing objectives, and leveraging digital platforms and tools to engage, convert, upsell, and retain customers. A well-designed digital marketing strategy can help businesses build brand awareness, generate leads, increase sales, and improve…
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Public Relations
Media Relations Platforms To Find And Pitch Journalists and Influencers
When we’re working with companies to assist in increasing their visibility online for building awareness and acquiring new customers, there are three general strategies that we recommend: Public Relations – pitching media outlets that already have a relationship with your target audience, whether it’s a traditional journalist and media outlet, or a publication (like Martech Zone) with an influencer operating…
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Sales and Marketing Training
What Is MarTech? Marketing Stacks, Marketing Technology Landscape, And Martech Resources
You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previously). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of…
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Email Marketing & Automation
HighLevel: The Ultimate All-In-One Platform for Marketing, Sales, and CRM (Available for White-Labeling by Agencies)
HighLevel is a cloud-based platform that offers a variety of marketing, sales, and customer relationship management (CRM) tools. The platform is designed to help businesses centralize their sales and marketing workflows, manage and scale their operations efficiently, and improve their overall business performance. Some of the benefits of using HighLevel include: Simplified Lead Management: Easily capture leads from multiple sources…
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Email Marketing & Automation
Mailchimp: More Than An Email Service Provider, A Digital Marketing Suite
If you’re looking for an email service provider (ESP), there’s no doubt that you’ve heard of Intuit Mailchimp or have seen their ads… everywhere. Over the years, the platform has evolved to offer a wide range of services to small and medium-sized businesses – including CRM, content management, social media, and e-commerce capabilities. We have several clients on Mailchimp and…
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Customer Data Platforms
NetHunt: The CRM Built For Google Workspace
NetHunt CRM is a versatile Customer Relationship Management (CRM) solution designed to integrate seamlessly with Google Workspace (formerly G Suite). It is an ideal choice for small to medium-sized businesses that leverage Google Workspace tools for daily operations. Benefits of NetHunt CRM: By connecting with Gmail, Google Calendar, Google Drive, and other Google Workspace applications, NetHunt CRM helps businesses streamline…
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Content Marketing
Accrisoft Freedom: Websites and Mobile Apps for Your Membership Organization
Accrisoft Freedom is a content management system (CMS) and management platform designed to cater specifically to the needs of membership-based organizations. This includes non-profit organizations, chambers of commerce, trade associations, and other similar entities. With a focus on mobile-first, Accrisoft Freedom offers an extensive range of features and functionality to help your membership organization build and maintain your website, while…
