CRM
Articles Tagged CRM:
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Plezi One: A Free Tool To Generate Leads With Your B2B Website
After several months in the making, Plezi, a SaaS marketing automation software provider, is launching its new product in public beta, Plezi One. This free and intuitive tool helps small and medium-sized B2B companies transform their corporate website into a lead generation site. Find out how it works below. Today, 69% of companies with a website are trying to develop…
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Gong: Conversation Intelligence Platform for Sales Teams
Gong’s conversation analytics engine analyzes sales calls at the individual and aggregate levels to help you understand what’s working (and what’s not). Gong starts with a simple calendar integration where it scans each sales representative’s calendar looking for upcoming sales meetings, calls, or demos to record. Gong then joins each scheduled sales call as a virtual meeting attendee to record…
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Hippo Video: Boost Sales Response Rates With Video Selling
My inbox is a mess, I’ll totally admit it. I have rules and smart folders that are focused on my clients and virtually everything else falls by the wayside unless it captures my attention. Some sales pitches that stand out are personalized video emails that have been sent to me. Seeing someone speak to me personally, observing their personality, and…
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Salesflare: The CRM for Small Businesses And Sales Teams Selling B2B
If you’ve spoken to any sales leader, implementation of a customer relationship management (CRM) platform is a must… and typically also a headache. The benefits of a CRM far outweigh the investment and challenges, though, when the product is easy to use (or customized to your process) and your sales team sees the value and adopts and leverages the technology.…
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Hey DAN: How Voice to CRM Could Bolster Your Sales Relationships and Keep You Sane
There are just too many meetings to pack into your day and not enough time to record those valuable touch points. Even pre-pandemic, sales and marketing teams typically had over 9 external meetings a day and now with remote and hybrid working bedding in for the longer-term, virtual meeting volumes are soaring. Keeping an accurate record of these meetings to…
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Breaking the Wall: What U.S. Marketers Need to Know Before Entering China
As U.S. companies explore growth opportunities abroad, China remains a key market due to its size, digital maturity, and expanding middle class. But entering China successfully requires more than just translating campaigns or launching a local website. The business environment, consumer behavior, digital infrastructure, and regulatory expectations differ considerably from those in the United States. Lala Hu’s book, International Digital…
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Building Value into Every Step of Your Customer Journey
Closing a sale is a big moment. It’s when you can celebrate all the work that has gone into landing a new customer. It’s where the efforts of all your people and your CRM and MarTech tools have been delivered. It’s a pop-the-champagne and breathe a sigh of relief moment. It’s also just the beginning. Forward-thinking marketing teams take an…
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Unlocking SaaS Growth Through Organizational Maturity
Customer experience (CX), internal collaboration, and agile decision-making are key factors that define market leaders. SaaS companies can no longer afford to operate in silos or underutilize their technology stack. The maturity model developed by the Chess Media Group, popularized in Jacob Morgan’s book, The Collaborative Organization, provides a robust framework for understanding how organizational capabilities evolve and, more importantly,…
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The 5 Challenges of Capturing the ROI of Social Media Marketing
Marketers have long known that social media plays a vital role in digital strategy, but proving its value in measurable business outcomes remains elusive. Despite increasing investments in social platforms, most businesses still struggle to tie their social media efforts to revenue, customer acquisition, or long-term growth. Understanding the roadblocks is essential to overcoming them. Table of ContentsInability to Connect…
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Affinity: Leverage Your Network To Close More Deals With This Relationship Intelligence Platform and Analytics
The average customer relationship management (CRM) solution is a pretty static platform… a database of connections, their activities, and; perhaps, some integrations with other systems that provide additional insight or marketing opportunities. Simultaneously, every connection in your database has strong, influential connections to other consumers and business decision-makers. This extension of your network is untapped, though. What is Relationship Intelligence?…
