CRM
Articles Tagged CRM:
- Marketing Infographics
Modern Marketing: Eight Core Pillars
Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today’s landscape: Customer-Centric Brand Experience: Today’s marketing focuses on creating meaningful customer experiences at every touchpoint. With 80% of companies competing primarily on customer experience, successful brands understand that each interaction must be…
- E-commerce and Retail
5 Ways Cloud-based Order Management Systems Help You Get Closer to Your Customers
2016 will be the year of the B2B Customer. Companies of all industries are beginning to realize the importance of delivering personalized, customer-centric content and responding to buyers’ needs to remain relevant. B2B companies are finding the need to adjust their product marketing strategies to appease the B2C-like shopping behaviors of younger generation buyers. Faxes, catalogs, and call centers are…
- Sales Enablement, Automation, and Performance
Azuqua: Eliminate Your Silos and Connect Cloud and SaaS Applications
Kate Legett, VP and principal analyst at Forrester in a September 2015 blog post wrote in her post, CRM is Fragmenting. It’s A Controversial Topic: Keep customer experience front and center of your company. Make sure that you are supporting your customers through their end to end journey with easy, effective, enjoyable engagement, even when the customer’s journey crosses technology platforms. The…
- Marketing & Sales Videos
RelateIQ: A Relationship Intelligence Powered CRM
RelateIQ is a simpler CRM that integrates with your email inbox to automatically digest and organize data from each data source. RelateIQ automatically syncs the data from your inbound and outbound emails, calendar, and smartphone calls (though the mobile app) to eliminate manual data entry into the CRM. It’s so advanced that if someone emails you and you don’t reply,…
- Analytics & Testing
4 Revelations You Can Uncover with Salesforce Customer Relationship Data
They say a CRM is only as useful as the data in it. Millions of marketers use Salesforce, but few have a solid understanding of the data they are pulling, what metrics to measure, where it comes from, and how much they can trust it. As marketing continues to become more data-driven, this amplifies the need to understand what is…
- Sales Enablement, Automation, and Performance
AtEvent Card Scanner: Automate and Enhance Lead Capture at Events
I’m heading to Chicago tomorrow to interview a ton of companies at the Internet Retailer Conference & Exhibition. My standard process on this is to record interviews through the day, write notes, collect business cards, and then head to my hotel room when everyone else is getting together for drinks. Before I forget anything, I submit all the contacts to…
- Marketing Infographics
5 Tips to Successfully Convert Your Online Prospect into a Client
We shared about how incredible the Refresh app was yesterday. I found out about them when I received this infographic to share from them, How to Close a Sales Lead. The journey that they describe in the email basically starts after the lead is captured via marketing. The 5 Tips to Close a Lead Use a CRM – Of course,…