CRM

Articles Tagged CRM:

  • OneLocal

    OneLocal: A Suite of Products for Local Marketing and SEO

    OneLocal is a suite of marketing tools designed for local businesses to get more customer walk-ins, referrals, and – ultimately – to grow revenue. The platform is focused on any type of regional service company, spanning the automotive, health, wellness, home services, insurance, real estate, salon, spa, or retail industries. OneLocal provides a suite to attract, retain, and promote your…

  • Facebook

    Succeeding at Facebook Marketing Takes an “All Data Sources on Deck” Approach

    For marketers, Facebook is the 800-pound gorilla in the room. The Pew Research Center says that nearly 80% of Americans who are online use Facebook, more than twice the number who use Twitter, Instagram, Pinterest or LinkedIn. Facebook users are also highly engaged, with more than three-quarters of them visiting the site daily and over half logging in multiple times per day.…

  • sql table us ca states provinces

    SQL: Full Table Lookup for States and Provinces for the US and Canada

    The more work I do in this industry, the more I have to utilize SQL almost daily to extract the information I need from CRM databases, website CMS platforms, and CDPs. I’d encourage any marketer to learn SQL. SQL isn’t just for pulling the information you need; it’s also for storing it. For one client, I built an online store…

  • Myth of the DMP (Data Management Platform)

    The Myth of the DMP in Marketing

    Data Management Platforms (DMPs) came on the scene a few years ago and are seen by many as the savior of marketing. They say we can have a golden record for our customers. In the DMP, vendors promise that you can collect all the information you need for a 360-degree view of the customer. The only problem is that it’s just…

  • 8 Pillars of Modern Marketing

    Modern Marketing: Eight Core Pillars

    Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today’s landscape: Customer-Centric Brand Experience: Today’s marketing focuses on creating meaningful customer experiences at every touchpoint. With 80% of companies competing primarily on customer experience, successful brands understand that each interaction must be…

  • azuqua screenshot

    Azuqua: Eliminate Your Silos and Connect Cloud and SaaS Applications

    Kate Legett, VP and principal analyst at Forrester in a September 2015 blog post wrote in her post, CRM is Fragmenting. It’s A Controversial Topic: Keep customer experience front and center of your company. Make sure that you are supporting your customers through their end to end journey with easy, effective, enjoyable engagement, even when the customer’s journey crosses technology platforms. The…

  • relateiq crm

    RelateIQ: A Relationship Intelligence Powered CRM

    RelateIQ is a simpler CRM that integrates with your email inbox to automatically digest and organize data from each data source. RelateIQ automatically syncs the data from your inbound and outbound emails, calendar, and smartphone calls (though the mobile app) to eliminate manual data entry into the CRM. It’s so advanced that if someone emails you and you don’t reply,…

  • Salesforce Funnel Data Revelations

    4 Revelations You Can Uncover with Salesforce Customer Relationship Data

    They say a CRM is only as useful as the data in it. Millions of marketers use Salesforce, but few have a solid understanding of the data they are pulling, what metrics to measure, where it comes from, and how much they can trust it. As marketing continues to become more data-driven, this amplifies the need to understand what is…

  • Card Scanner

    AtEvent Card Scanner: Automate and Enhance Lead Capture at Events

    I’m heading to Chicago tomorrow to interview a ton of companies at the Internet Retailer Conference & Exhibition. My standard process on this is to record interviews through the day, write notes, collect business cards, and then head to my hotel room when everyone else is getting together for drinks. Before I forget anything, I submit all the contacts to…

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