CRM
Articles Tagged CRM:
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Four Common Characteristics With Companies Who Transformed Their Digital Marketing
I recently had the pleasure to join the CRMradio podcast with Paul Peterson from Goldmine , discussing how companies, both small and large, are leveraging digital marketing. You can listen to it here : https://crmradio.podbean.com/mf/play/hebh9j/CRM-080910-Karr-REVISED.mp3 Be sure to subscribe and…
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The Inbound Marketing Checklist: 21 Strategies for Growth
As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It's why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn't made a…
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7 Mistakes You’ll Make in Marketing Performance
According to Gartner, CMO budgets are decreasing as marketers struggle with fiscal maturity. With greater scrutiny over their investment than ever before, CMOs have to understand what is working, what is not, and where to spend their next dollar to…
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3 Ways to Easily Collect Prospect Data with LinkedIn Integrated Lead Generation Forms
LinkedIn continues to be a primary resource for my business as I seek prospects and partners for my business. I'm not sure a day doesn't go by that I'm not utilizing my professional account to connect and meet others. LinkedIn…
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OneLocal: A Suite of Products for Local Marketing and SEO
OneLocal is a suite of marketing tools designed for local businesses to get more customer walk-ins, referrals, and - ultimately - to grow revenue. The platform is focused on any type of regional service company, spanning the automotive, health, wellness,…
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Succeeding at Facebook Marketing Takes an “All Data Sources on Deck” Approach
For marketers, Facebook is the 800-pound gorilla in the room. The Pew Research Center says that nearly 80% of Americans who are online use Facebook, more than twice the number who use Twitter, Instagram, Pinterest or LinkedIn. Facebook users are…
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SQL: Full Table Lookup for States and Provinces for the US and Canada
The more work I do in this industry, the more I have to utilize SQL almost daily to extract the information I need from CRM databases, website CMS platforms, and CDPs . I'd encourage any marketer to learn SQL .…
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3 B2B Sales Principles That Your Strategy Must Incorporate
The sales industry is rapidly evolving. Sales teams have consistently been able to make incremental tactical improvements to their processes. Still, in the last few years, sales have entered a new era fueled by technology, analysis, and a dramatic change…
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The Myth of the DMP in Marketing
Data Management Platforms ( DMPs ) came on the scene a few years ago and are seen by many as the savior of marketing. They say we can have a golden record for our customers. In the DMP, vendors promise that…
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Modern Marketing: Eight Core Pillars
Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today's landscape: Customer-Centric Brand Experience : Today's marketing focuses on creating meaningful customer…
