Cta

Articles Tagged cta:

  • Email Marketing & AutomationEmail Signature Marketing Campaigns

    How To Launch A Successful Email Signature Marketing (ESM) Campaign

    If you’re working for a company with more than one employee, there’s an opportunity for your company to utilize email signatures to manage and drive awareness, acquisition, upsell, and retention initiatives but doing it in a manner that’s not intrusive. Your employees are writing and sending countless emails every single day to hundreds, if not thousands, of recipients. The real…

  • Content Marketingten features your agency missed

    10 Things Your Agency Missed That Continue to Hurt Your Business

    Yesterday, I had the pleasure of doing a workshop with the regional National Speakers Association, led by Karl Ahlrichs. For public speakers, it’s critical to have an excellent web presence, and most attendees were surprised to find huge gaps in their strategy. Most of this is because the industry has changed considerably… and most agencies haven’t kept up. If you…

  • Sales Enablement, Automation, and PerformanceSales Outreach Strategies - Handwritten Cards

    Sales Outreach: Six Strategies That Win Hearts (And Other Tips!)

    Writing business letters is a concept that stretches back to the past. At those times, physical sales letters were a trend aimed to replace door-to-door marketers and their pitches. Modern times require modern approaches (just look at the changes in display advertising) and writing business sales letters is no exception.  Some general principles concerning the form and elements of a good sales…

  • Content MarketingVisme Visual Content Designer

    Visme: A Power Tool for Creating Awesome Visual Content

    We’ve all heard that an image is worth a thousand words. This could not be truer today as we witness one of the most exciting communication revolutions of all time–one in which images continue to replace words. The average person remembers only 20% of what they read, but 80% of what they see. 90% of the information transmitted to our…

  • Email Marketing & AutomationCommon Email Mistakes To Check

    11 Mistakes To Avoid With Your Email Marketing Campaigns

    We often share what works with email marketing, but how about the things that don’t work? Well, Citipost Mail put together a solid infographic, 10 Things You Shouldn’t Include In Your Email Campaign that provides details on what to avoid when writing or designing your emails. If you want to succeed with email marketing, here are some of the top faux-pas you…

  • Content MarketingLanding Page Visual Elements Infographic

    The Key Visual Elements of Landing Page Design

    The folks at Uplers have produced this interactive infographic, A Deep Dive Into the Use of Visuals in Landing Pages. The infographic covers how landing pages, and each of their critical visual elements, impact conversion rates. Reasons to Utilize Landing Pages Targeting Keywords for Organic Search – By creating a landing page optimized for search engines, you can appeal to…

  • Advertising TechnologyData-Driven Social Media Ad Tips

    Data-Driven Strategies Create Jedi-Level Social Ads

    Star Wars describes the Force as something that flows through all things. Darth Vader tells us not to underestimate it and Obi-Wan tells Luke that it binds all things together.  Looking at the social media advertising universe, it is data that binds all things together, influencing creative, audiences, messaging, timing and more. Here are a few lessons to help you learn how…

  • Sales and Marketing TrainingWhat is a Marketing Strategy?

    What Is A Marketing Strategy?

    A marketing strategy is a detailed plan that outlines how a company will reach its target audience, promote its products or services, and achieve its overall business goals. It’s a roadmap that guides all marketing efforts and ensures they align with the broader company vision. Marketing strategies often don’t get the attention they deserve, causing many downstream issues. A well-crafted…

  • Content MarketingWhat is Direct Response Copywriting?

    What is Direct Response Copywriting? How to Write Copy that Converts

    Direct response copywriting is a powerful marketing technique designed to elicit immediate action from the reader. Unlike general advertising, which aims to build brand awareness, direct response copy focuses on driving a specific, measurable response—whether purchasing, signing up for a newsletter, or requesting more information. This form of copywriting is essential for businesses looking to generate leads, increase sales, and…

  • Marketing InfographicsInbound Marketing Checklist: Strategies Infographic

    The Inbound Marketing Checklist: 21 Strategies for Growth

    As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a great investment to build out an infographic of value. When I clicked through on this infographic from Brian Downard, Co-Founder…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership