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Articles Tagged ctr:
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Why You Should Unsubscribe Today
Each week, Martech Zone delivers an email via Mailchimp that automatically converts our feed to nicely formatted HTML email . Only a few thousand subscribers take advantage of it - a fraction of our weekly readership. That's okay... it's a…
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Customer Results as Content: How Dan Anton Grew His SEO Business to 7 Figures Leveraging Testimonials
Content marketing is an over-used, under analyzed, ethereal KPI buzzword phrase in marketing which has gone to its logical conclusion, business owners blogging about uninteresting topics in order to connect or to keep their website fresh . Content is Not…
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Bridging the Traditional-Digital Advertising Divide
Media consumption habits have changed dramatically over the past five years, and advertising campaigns are evolving to keep pace. Today, ad dollars are being reallocated from offline channels like TV, print, and radio to digital and programmatic ad buying. However,…
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The Playbook for B2B Online Marketing
This is a fantastic infographic on the strategies of every successful business-to-business ( B2B ) online system. As we work with our customers, this is relatively close to our engagements' overall look and feel. Simply doing B2B online marketing is…
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Increase Email CTRs with Social Sharing
GetResponse has put together an infographic on the overall impact of social sharing on email click-through rates... and the results are quite striking. The number of users who include social sharing buttons in their emails increased from 18.3% to 29.4%…
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Video Marketing: Social Proof by the Numbers
Today I was meeting with a client and discussing the opportunity for them to overtake their competitors online utilizing video. The company has a strong brand that's trusted online and there's no doubt that video production will drive more direct…
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Does Your Organic Search Rank Really Matter?
Time for me to ruffle some SEO feathers again! Today I decided to download my stats from Google Search Console and really do some digging on the traffic that I'm getting from organic search. Martech Zone ranks incredibly high on…
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Event Planning and Marketing Blueprint
When I think back on some of the incredible events I've attended - Webtrend's Engage, ExactTarget's Connections, Social Media Marketing World, and BlogWorld Expo - I'm always blown away by the number of moving parts and how seamlessly these organizations…
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What Makes People Click… 72% More?
Dr. Todd's , an e-commerce site for quality foot care products, turned to SmallBox for a custom web marketing package. One key component of Dr. Todd's marketing mix is email marketing. We created a new content strategy, a fresh design…
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SEO: Appearing in SERPS is Only Half the Battle
Search Engine Optimization ( SEO ) has become an essential aspect of digital marketing, with businesses of all sizes vying for the coveted top spots in search engine results pages ( SERPs ). However, achieving a high ranking is only…