Customer Engagement

Articles Tagged customer engagement:

  • Why Your Store Needs a Mobile App

    Why Your Store Needs a Mobile App: A Strategic Imperative for Success

    The importance of mobile apps in modern retail cannot be overstated. With the ever-increasing reliance on smartphones and the digitalization of consumer behavior, mobile apps have become a linchpin in the retail industry. They serve as a direct bridge between retailers and customers, offering an unmatched level of convenience and engagement. Mobile apps enable retailers to create a personalized shopping…

  • What is Marketing Data Analytics?

    What Is Marketing Data Analytics? Why Your Business Should Embrace It

    Let’s face it – collecting and analyzing customer data from diverse channels can be a daunting task.  When done ineffectively, it can negatively impact decision-making, leading to business failure.  I’ve witnessed how poor data quality results in a frustrating cycle of missed opportunities and underachieved marketing goals. 21% of respondents experienced marketing budget wastage (1 in 5 dollars lost) because…

  • WhatConverts Lead Tracking and Attribution for Agencies

    WhatConverts: Lead Tracking and Attribution for Marketing Agencies and Their Clients

    Marketing agencies operate in a dynamic landscape where success hinges on data-driven decision-making. One of the critical challenges agencies face is accurately tracking and reporting on leads generated from their diverse marketing campaigns. If you’re in the leadgen business, you’d better have solutions in a place where both you and your clients can monitor the impact of your strategies. WhatConverts…

  • Evolution of Chatbots: How to Implement a Chatbot Strategy

    How to Implement Your Chatbot Strategy

    Chatbots have significantly transformed in recent years, evolving from manual, human-operated systems to sophisticated AI-powered tools, reshaping customer engagement strategies. This article explores the advancements in chatbot technology, their impact on business operations, and how to implement them effectively. The AI Revolution in Chatbot Technology The initial wave of chatbot implementations was often costly in terms of manpower and resources.…

  • AI-driven hyperpersonalization and intelligent marketing for customer loyalty

    The Era of Intelligent Marketing: Embracing AI and Hyper-Personalization for Competitive Advantage

    In the competitive pharma market, product quality and price are not the only decisive factors for healthcare providers (HCPs) and patients. The experiences they have with a company oftentimes carry the same weight. With the rise of technology and increased access to content, customers crave more personalized, real-time, and engaging connections. 71% of customers expect businesses to offer personalized experiences,…

  • Boosting Holiday Sales With These Customer Experience Tips

    Boosting Holiday Revenue: Improve Post-Purchase Experience With These Top MarTech Tips

    Although the holiday shopping season is still several months away, marketing teams, e-commerce owners, and customer experience (CX) specialists are already preparing for the surge in consumer activity.  Unsurprisingly, cultivating customer loyalty is at the top of their to-do lists.  In the first quarter, orders from repeat buyers increased by 5 percent in the first quarter. Additionally, Salesforce expects more…

  • POWR Website Apps for data collection, polls, countdown timers, forms, etc.

    POWR: Attract And Engage Visitors With These 60+ Easy-To-Use Website Apps

    Building a comprehensive website that attracts and engages visitors requires more than content. Adding elements that attract a visitor’s attention and drive them to conversion is essential to your inbound marketing strategy. No-code website apps are a great way to help companies who wish to quickly deploy these elements without needing custom development. When it comes to website apps, POWR…

  • Cognism: Sales Intelligence - Accurate B2B Prospect Contact Information

    Cognism: Find Accurate, Compliant Prospect Contact Information For Your B2B Sales Teams

    Sales teams rely on accurate and up-to-date sales intelligence to identify prospects, engage with decision-makers, and convert leads into loyal customers. However, obtaining reliable sales intelligence is not without its challenges. Let’s explore these challenges and discover how Cognism, a cutting-edge sales intelligence solution, comes to the rescue, transforming how businesses connect and thrive. The Researching Quagmire: Sales representatives often…

  • Generate, Optimize, Personalize, and Analyze your copy with AI and Phrasee

    Phrasee: Generate, Optimize, Personalize, and Analyze with AI

    Brands are increasingly turning to AI-based tools to streamline their content creation process. However, many tools are failing to deliver unique, on-brand content that effectively drives campaign results. Phrasee‘s AI-powered platform generates the best-performing content at scale and with enterprise-grade controls across digital channels.  Phrasee believes in a future where enterprise marketers drive unprecedented results using AI. It’s the only…

  • Ways to Enhance Your Online Brand Presence

    Mastering the Digital Landscape: Three Ways to Enhance Your Online Brand Presence for Today’s Marketing Demands

    People are online a lot.  More than 30 percent of U.S. adults say they are online almost constantly, a number that continues to climb. Whether we are logging in for work or scrolling through our feeds in the supermarket checkout line, it’s clear that we are digital-first and online-oriented.  Pew Research Center We are also navigating an increasingly crowded online…

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