Customer Experience

Articles Tagged customer experience:

  • Marketing Infographicsdigital marketing technologies

    10 Modern Technologies That Are Transforming Digital Marketing

    The infographic below utilizes the term disruption but sometimes the word disruption has a negative connotation. I don’t believe digital marketing today is being disrupted by any modern technology, I believe it’s being transformed by it. Marketers who adapt and adopt newer technologies are able to personalize, engage, and connect with their prospects and customers in much more meaningful ways.…

  • E-commerce and RetailSellerSmile Outsource Customer Support for Ecommerce

    SellerSmile: Why Should You Outsource Your E-commerce Support Team

    When the pandemic struck and retailers were shut down, it didn’t just impact the retail outlets. It impacted the entire supply chain that fed those retailers as well. My digital transformation consulting firm is working with a manufacturer right now to assist them in building out their E-commerce and Martech stack to support a direct-to-consumer dropshipping business. It’s a challenging…

  • Analytics & TestingHow to Use Customer Journey Analytics To Optimize Your Demand Generation Marketing Efforts

    How To Use Customer Journey Analytics To Optimize Your Demand Generation Marketing Efforts

    To optimize your demand generation marketing efforts successfully, you need visibility into every step of your customers’ journeys and the means to track and analyze their data to understand what motivates them now and in the future. How do you do that? Fortunately, customer journey analytics provides valuable insights into your visitors’ behavioral patterns and preferences throughout their entire customer…

  • Artificial IntelligenceThe Cost of Poor Customer Service

    The True Cost of Poor Customer Service—and How to Fix It

    As a marketer, there’s nothing worse than seeing a highly qualified lead hit the sales team and get dropped… or have someone sign up only to be lost due to a customer service issue. I’m actively involved in this: My refrigerator appears to be malfunctioning, so I contacted the manufacturer. They had me press some buttons and couldn’t diagnose it…

  • Analytics & TestingUserTesting: On-Demand Human Insights Platform for Customer Experience

    UserTesting: On-Demand Human Insights to Improve the Customer Experience

    Modern marketing is all about the customer. In order to succeed in a customer-centric market, companies must focus on the experience; they must empathize with and listen to customer feedback to continually improve the experiences they create and deliver. Companies that embrace human insights and get qualitative feedback from their customers (and not just survey data) are able to better…

  • Advertising TechnologyWhy Marketing Data Is Key To Marketing Strategy

    Marketing Data: The Key to Stand Out in 2021 and Beyond

    In the present day and age, there is no excuse for not knowing who to market your products and services to, and what your customers want. With the advent of marketing databases and other data-driven technology, gone are the days of untargeted, unselected, and generic marketing. A Short Historical Perspective Before 1995, marketing was mostly done through mail and advertising.…

  • Content MarketingBenefits of Live Chat

    Why Your Company Should Be Implementing Live Chat

    Live chat has become a powerful tool for businesses to engage with customers and provide efficient support. As more consumers embrace digital channels for sales and support, companies recognize the significant benefits of live chat. Boosting Sales and Conversions Live chat has a proven track record of driving business sales and conversions. Increased Online Sales: Live chat can increase online…

  • Content MarketingInformatica: Working from Home (WFH) in COVID-19 Pandemic

    Harness Unprecedented Times to Reshape How We Work

    There has been so much change to how we work in recent months that some of us might not immediately realize the innovations already gaining steam before the global pandemic struck. As marketers, workplace technology continues bringing us closer as a team so we can serve our customers in these stressful times, even while we navigate challenges in our lives.…

  • Marketing Toolsacquire unified customer engagement platform

    Acquire.io: A Unified Customer Engagement Platform

    Customers are the lifeblood of every business. Yet only a few companies can keep up with their evolving demands, leaving firms ready to invest in customer experience and improve their market share with a huge window of opportunity.  Unsurprisingly, CX management has emerged as a top priority for business leaders who are investing increasing resources to achieve it. However, achieving…

  • E-commerce and RetailHow to Prevent Retail Showrooming Losses

    How Retailers Are Preventing Losses From Showrooming

    Walk down the aisle of any brick-and-mortar store, and chances are, you will see a shopper with their eyes locked on their phone. They may be comparing prices on Amazon, asking a friend for a recommendation, or researching information about a specific product. Still, there’s no doubt that mobile devices have become an integral part of the physical retail experience.…

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