Customer Experience

Articles Tagged customer experience:

  • Advertising TechnologyWhy Marketing Data Is Key To Marketing Strategy

    Marketing Data: The Key to Stand Out in 2021 and Beyond

    In the present day and age, there is no excuse for not knowing who to market your products and services to, and what your customers want. With the advent of marketing databases and other data-driven technology, gone are the days of untargeted, unselected, and generic marketing. A Short Historical Perspective Before 1995, marketing was mostly done through mail and advertising.…

  • Content MarketingBenefits of Live Chat

    Why Your Company Should Be Implementing Live Chat

    Live chat has become a powerful tool for businesses to engage with customers and provide efficient support. As more consumers embrace digital channels for sales and support, companies recognize the significant benefits of live chat. Boosting Sales and Conversions Live chat has a proven track record of driving business sales and conversions. Increased Online Sales: Live chat can increase online…

  • Content MarketingInformatica: Working from Home (WFH) in COVID-19 Pandemic

    Harness Unprecedented Times to Reshape How We Work

    There has been so much change to how we work in recent months that some of us might not immediately realize the innovations already gaining steam before the global pandemic struck. As marketers, workplace technology continues bringing us closer as a team so we can serve our customers in these stressful times, even while we navigate challenges in our lives.…

  • Marketing Toolsacquire unified customer engagement platform

    Acquire.io: A Unified Customer Engagement Platform

    Customers are the lifeblood of every business. Yet only a few companies can keep up with their evolving demands, leaving firms ready to invest in customer experience and improve their market share with a huge window of opportunity.  Unsurprisingly, CX management has emerged as a top priority for business leaders who are investing increasing resources to achieve it. However, achieving…

  • E-commerce and RetailHow to Prevent Retail Showrooming Losses

    How Retailers Are Preventing Losses From Showrooming

    Walk down the aisle of any brick-and-mortar store, and chances are, you will see a shopper with their eyes locked on their phone. They may be comparing prices on Amazon, asking a friend for a recommendation, or researching information about a specific product. Still, there’s no doubt that mobile devices have become an integral part of the physical retail experience.…

  • Social Media & Influencer MarketingCustomer Support Channels

    How to Choose the Best Channels for Your Customer Support Strategy

    With the advent of business ratings, online reviews, and social media, your company’s customer support efforts are now integral to your brand’s reputation and your customer experience online. It doesn’t matter how great your marketing efforts are if your support and expertise are lacking. A brand for a company is like a reputation for a person. You earn reputation by…

  • E-commerce and Retail4 Keys to improving your ecommerce customer experience

    How to Improve Your E-commerce Customer Experience

    Customers are the foundation of any business. This is true for businesses of all verticals, domains, and approaches. Customers are important at all stages of your business process. Business goals, strategies, and marketing campaigns of leading brands are woven around their consumers’ and target audiences’ needs and preferences. Customers and E-commerce Environment In an age driven by digitization, mobile technology,…

  • E-commerce and RetailWhy D2C brands are building brick-and-mortar

    Why Direct to Consumer Brands are Beginning to Build Brick and Mortar Stores

    The best way for brands to offer attractive deals to consumers is by cutting out the intermediaries. The fewer go-betweens, the less the purchasing cost for the consumers. There is no better solution to do this than connecting with the buyers through the Internet. With 2.53 billion smartphone users and millions of personal computers, and 12-24 million eCommerce stores, shoppers…

  • E-commerce and RetailEpson: Lightscene Laser Projector

    Epson LightScene: Interactive Retail Experiences with Digital Projection

    The retail experience will consistently outperform the online experience. Even with the addition of augmented and virtual reality, consumers may buy online… but still love to experience a product. It’s why retail establishments have transformed themselves over the last decade from rows of sky-high, high-inventory stores to being showcases for consumers to interact with the merchandise being sold. While digital…

  • Marketing BooksAdopting IoT: Why Marketers Must Embrace the Digital Evolution

    Adopting IoT: Why Marketers Must Embrace the Digital Evolution

    In Internet of Things: Digitize or Die by Nicolas Windpassinger, the author delivers more than a roadmap for technological transformation—he delivers a wake-up call. Drawing from years of experience in digital ecosystems and industrial automation, Windpassinger writes with urgency and clarity about the IoT revolution, offering a stark binary for businesses: digitize or die. As this helpful book explains, the…

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