Customer Experience
Articles Tagged customer experience:
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Customer Journeys Are Longer Than Ever; Here’s What Brands Should Know
Consumer journeys are longer and more complex than ever. A huge portion of consumers who would have otherwise shopped in-store have made the switch over to digital channels and consumers who loved online shopping, to begin with, are even more…
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Seven Steps to Meet the Customer Experience Imperative and Cultivate Customers for Life
Customers will leave after a single bad experience with your company, which means customer experience ( CX ) is the difference between red and black in your business ledger. If you can’t differentiate by consistently delivering an amazing and effortless…
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Siteimprove: Optimize Content for Accessibility, Organic Search, Customer Experience and Marketing Performance
Expectations for high-quality content are at an all-time high: Research shows that 73% of consumers say one extraordinary digital experience raises their expectations of other companies to deliver a similar experience. SOTI, Annual Connected Retailer Survey For marketers today, content...
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How Kelly-Moore Paints Made the Leap to SugarCRM to Fuel Innovation and Business Transformation
The race to differentiate the customer experience has many organizations looking to re-platform their customer relationship management ( CRM ) systems. This was the case with Kelly-Moore Paints . Shrugging off its existing CRM provider, the paint company made the…
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10 Modern Technologies That Are Transforming Digital Marketing
The infographic below utilizes the term disruption but sometimes the word disruption has a negative connotation. I don't believe digital marketing today is being disrupted by any modern technology, I believe it's being transformed by it. Marketers who adapt and…
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SellerSmile: Why Should You Outsource Your E-commerce Support Team
When the pandemic struck and retailers were shut down, it didn't just impact the retail outlets. It impacted the entire supply chain that fed those retailers as well. My digital transformation consulting firm is working with a manufacturer right now…
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How To Use Customer Journey Analytics To Optimize Your Demand Generation Marketing Efforts
To optimize your demand generation marketing efforts successfully, you need visibility into every step of your customers’ journeys and the means to track and analyze their data to understand what motivates them now and in the future. How do you…
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The True Cost of Poor Customer Service—and How to Fix It
As a marketer, there's nothing worse than seeing a highly qualified lead hit the sales team and get dropped... or have someone sign up only to be lost due to a customer service issue. I'm actively involved in this: My…
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UserTesting: On-Demand Human Insights to Improve the Customer Experience
Modern marketing is all about the customer. In order to succeed in a customer-centric market, companies must focus on the experience; they must empathize with and listen to customer feedback to continually improve the experiences they create and deliver. Companies…
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Ebook: What is Lifecycle Marketing?
Customer Lifecycle Marketing ( CLM ) is the strategic process of guiding individuals from their first interaction with your business to becoming loyal, repeat customers and ultimately, enthusiastic brand advocates. It is not just about marketing campaigns but about designing…
