Digital Marketing

Articles Tagged digital marketing:

  • Marketing ToolsActiveCollab: Digital Marketing Team Management Challenges

    ActiveCollab: Leading A Digital Marketing Team – The Challenges And How To Meet Them

    Leading an effective digital marketing team can be challenging in today’s changing technology. You are faced with the need for efficient and versatile technology, right skills, viable marketing processes, among other challenges. The challenges increase as the business grows. How you handle these concerns determines whether you will have an efficient team to meet your business’s online marketing goals. Digital…

  • Marketing InfographicsSteps to Optimize Your Marketing Funnel for Higher Conversions

    7 Steps to Optimize Your Online Marketing Conversion Funnel

    Creating a high-converting marketing funnel is one of the most strategic and sustainable ways to grow a business online. Whether you’re a startup launching your first product or a mature business scaling sales operations, a well-designed funnel moves prospects from unaware to paying (and repeating) customers with deliberate steps that build trust, address objections, and increase value along the way.…

  • Marketing InfographicsDigital Marketing Team Roles

    What Roles Are Needed in Today’s Digital Marketing Department?

    For some of my clients, I manage all of the talent necessary for their digital marketing efforts. For others, they have a small staff and we augment the skills necessary. For others, they have an incredibly robust team internally and are just needing overall guidance and an external perspective to help them stay innovative and identify gaps. When I first…

  • Marketing Infographicsdigital marketing technologies

    10 Modern Technologies That Are Transforming Digital Marketing

    The infographic below utilizes the term disruption but sometimes the word disruption has a negative connotation. I don’t believe digital marketing today is being disrupted by any modern technology, I believe it’s being transformed by it. Marketers who adapt and adopt newer technologies are able to personalize, engage, and connect with their prospects and customers in much more meaningful ways.…

  • Advertising TechnologyArtificial Intelligence (AI) and Digital Marketing

    Artificial Intelligence (AI) And The Revolution Of Digital Marketing

    Digital marketing is the core of every ecommerce business. It’s used to bring in sales, increase brand awareness, and reach new customers.  However, today’s market is saturated, and e-commerce businesses must work hard to beat the competition. Not only that—they should also keep track of the latest technology trends and implement marketing techniques accordingly.  One of the latest technological innovations that…

  • Marketing BooksDigital Marketing in China (Book)

    Breaking the Wall: What U.S. Marketers Need to Know Before Entering China

    As U.S. companies explore growth opportunities abroad, China remains a key market due to its size, digital maturity, and expanding middle class. But entering China successfully requires more than just translating campaigns or launching a local website. The business environment, consumer behavior, digital infrastructure, and regulatory expectations differ considerably from those in the United States. Lala Hu’s book, International Digital…

  • Analytics & TestingWhat Are The 5 Simple Questions Your Analytics Analysis Should Be Able to Answer?

    What Are The 5 Simple Questions Your Analytics Analysis Should Be Able to Answer?

    The advent of data collection has sparked numerous discussions about analytics, tracking, and measured marketing. As marketers, we undoubtedly recognize the importance of tracking our efforts, but we can become overwhelmed by what we’re supposed to track and what we’re not. Ultimately, what should we focus on at the end of the day? While there are hundreds of metrics we…

  • Paid and Organic Search MarketingMarketing Budgets for SEO and PPC

    Marketing Spending Continues To Shift To Search

    The marketing landscape has significantly transformed over the past decade, shifting from traditional marketing methods to digital channels. Among these digital channels, search marketing, encompassing both organic search (SEO) and pay-per-click (PPC) advertising, has emerged as a central focus for many businesses. The Rise of Search Marketing in the Digital Era Traditionally, marketing budgets were heavily invested in offline channels…

  • Advertising TechnologyTraditional and Digital Marketing

    How the Symbiosis of Traditional and Digital Marketing Is Changing How We Buy Things

    The marketing industry is deeply connected with human behaviors, routines, and interactions which implies following the digital transformation we’ve undergone over the last twenty-five years.  To keep us involved, organizations have responded to this change by making digital and social media communication strategies an essential component of their business marketing plans, yet it does not seem the traditional channels were abandoned.…

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