Digital Marketing
Articles Tagged digital marketing:
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Get SMART: How to Transform Your Digital Marketing Investment Mindset
Adjusting marketing strategies so they best serve your business sometimes requires a fundamental shift in mindset. Because many business owners don’t fully understand existing marketing strategies, they aren’t aware of the value a digital marketing investment can bring to their business. In…
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NetLinePortal: Capture B2B Buyer Intent with the Largest CPL Marketplace
B2B marketers face an increasingly uphill battle: engaging the right buyers at the right time with content that converts. Whether you’re managing in-house campaigns or leading demand gen efforts for clients, the challenge remains the same—delivering high-quality, intent-driven leads that…
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Voucherify: Unlocking Smarter Promotions and Scalable Loyalty API-Driven Solutions
Marketing teams face constant pressure to drive engagement, retain customers, and grow revenue. But traditional promotional tools often fall short, leading to inefficiencies, wasted budgets, and lackluster results. The solution? A robust, API-first platform that offers flexibility, scalability, and control…
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Vendasta: Scale Your Digital Marketing Agency With This End-To-End White-Label Platform
Whether you’re a startup agency or a mature digital agency, scaling your agency can be quite the challenge. There are really only a few ways to scale a digital agency: Acquire New Customers – You have to invest in sales…
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Why Your Business Should Make Use of Video in Marketing
Video has moved far beyond a supplemental content format and is now at the center of modern digital strategy. As audiences grow increasingly accustomed to consuming video in their personal and professional lives, it has become one of the most…
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ActiveCollab: Leading A Digital Marketing Team – The Challenges And How To Meet Them
Leading an effective digital marketing team can be challenging in today’s changing technology. You are faced with the need for efficient and versatile technology, right skills, viable marketing processes, among other challenges. The challenges increase as the business grows. How…
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7 Steps to Optimize Your Online Marketing Conversion Funnel
Creating a high-converting marketing funnel is one of the most strategic and sustainable ways to grow a business online. Whether you’re a startup launching your first product or a mature business scaling sales operations, a well-designed funnel moves prospects from…
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What Roles Are Needed in Today’s Digital Marketing Department?
For some of my clients, I manage all of the talent necessary for their digital marketing efforts. For others, they have a small staff and we augment the skills necessary. For others, they have an incredibly robust team internally and…
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10 Modern Technologies That Are Transforming Digital Marketing
The infographic below utilizes the term disruption but sometimes the word disruption has a negative connotation. I don’t believe digital marketing today is being disrupted by any modern technology, I believe it’s being transformed by it. Marketers who adapt and…
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Prestashop: How to Optimize Your Online Store for Increased SEO and Conversions
PrestaShop is a powerful open-source e-commerce platform that powers approximately 250,000 online stores worldwide. What sets PrestaShop apart is its robust customization capabilities, extensive module marketplace, and commitment to providing merchants complete control over their data, code, and costs as…
