Digital Marketing

Articles Tagged digital marketing:

  • Advertising TechnologyTraditional and Digital Marketing

    How the Symbiosis of Traditional and Digital Marketing Is Changing How We Buy Things

    The marketing industry is deeply connected with human behaviors, routines, and interactions which implies following the digital transformation we’ve undergone over the last twenty-five years.  To keep us involved, organizations have responded to this change by making digital and social media communication strategies an essential component of their business marketing plans, yet it does not seem the traditional channels were abandoned.…

  • Advertising TechnologyUdacity Digital Marketer Training

    Digital Marketer Training

    The writing was on the wall in the digital marketing industry as the pandemic spread, lockdowns struck, and the economy took a turn. I wrote on LinkedIn in those early days that marketers needed to turn off Netflix and prepare themselves for the coming challenges. Some people did… but, unfortunately most didn’t. The layoffs are continuing to rip through marketing…

  • Content MarketingOnline Marketing Terminology

    Online Marketing Terminology: The Basic Definitions

    Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology or acronyms that are floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the basic marketing terminology you need to hold…

  • Social Media & Influencer MarketingHow is Social Media Marketing Different than Traditional Marketing

    How Is Social Media Marketing Different Than Traditional Marketing?

    Businesses continually adapt their strategies to reach and engage their target audiences effectively. Two major approaches have emerged: traditional marketing and social media marketing. While both aim to promote products or services, they differ significantly in their methods, reach, and effectiveness. This article explores the key differences between these two marketing paradigms and their strengths and weaknesses. Traditional vs. Social…

  • Advertising TechnologyFacebook Ads: A comprehensive advertising guide to meta

    Why Businesses Utilize Facebook Advertising: A Comprehensive Guide

    Facebook advertising has become a cornerstone strategy for businesses looking to expand their reach and enhance their sales and marketing efforts. Here’s an in-depth look at why companies are gravitating towards Facebook for advertising, the advantages, options, targeting, media types, and disadvantages, along with practical tips to maximize your investment in Facebook advertising. Advantages Vast Audience Reach: With over 2.8…

  • Social Media & Influencer MarketingSocxo: Employee Advocacy and Curation Platform

    Socxo: Boost Your Brand’s Credibility and Trust with Employee Advocacy

    Businesses face the challenge of cutting through the noise and reaching their target audiences meaningfully. Traditional marketing efforts are no longer enough to build genuine connections with customers. Instead, people rely on recommendations from those they trust—family, friends, and colleagues. This is where employee advocacy becomes a game-changer. When employees actively share and promote company content on their personal social…

  • Analytics & TestingWhat is True Marketing Engagement

    Engagement Is a Lie: Why Your Marketing Metrics Are Leading You Astray

    If a guy talks to his girlfriend 83% more this month than last month, is he engaged? What if he left a few comments on her social media posts? Does that make him engaged? No. The definitions of engagement are clear: (1) A formal agreement to get married.(2) An arrangement to do something or go somewhere at a fixed time.…

  • Social Media & Influencer MarketingInstagram Stories Examples and Case Studies Infographic

    30+ Instagram Story Examples and Case Studies

    When Instagram introduced Stories in 2016, taking inspiration from Snapchat’s successful format, few could have predicted its transformative impact on social media marketing. The feature, which allows users to share ephemeral content that disappears after 24 hours, quickly became a powerful tool for businesses seeking to connect with their audiences more authentically and engagingly. Instagram Stories has become an essential…

  • Customer Data PlatformsHow to Improve Customer Loyalty with Digital Marketing

    How to Improve Customer Loyalty with Digital Marketing

    You can’t retain what you don’t understand. When focused on constant customer acquisition, it’s easy to get carried away. Okay, so you’ve figured out an acquisition strategy and made your product/service fit into the customers’ lives. Your unique value proposition (UVP) works—it entices conversion and guides purchase decisions. Do you know what happens after? Where does the user fit after the completion…

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