DMARC
Articles Tagged DMARC:
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The History of Email and Email Design
[yearssince startdate="10/29/1971"] years ago, on October 29, 1971, Raymond Tomlinson was working on ARPANET (the U.S. Government's precursor to the publicly available Internet) and invented email. It was a pretty big deal because, up until that point, messages could only…
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5 Predictions for Successful Email Outreach in 2023
Email outreach has become a cornerstone of many marketing strategies in today's digital age. But as we look ahead to 2023, what can we expect from this powerful tool? This article will explore five predictions for successful email outreach in…
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16 Mobile Friendly HTML Email Best Practices That Maximize Inbox Placement and Engagement
In 2023, it's probable that mobile will surpass desktop as the primary device for opening email. In fact, HubSpot found that 46 percent of all email opens now occur on mobile. If you're not designing emails for mobile, you're leaving a…
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Validity Everest: The Email Success Platform For Managing Reputation, Deliverability, and Increasing Email Marketing Engagement
Congested inboxes and tighter filtering algorithms make it more difficult to attract the attention of your email recipients. Everest is the email deliverability platform developed by Validity that merged their acquisition of 250ok and Return Path into one central platform.…
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Boxward: How To Avoid The Junk Folder With Your Cold Outreach Emails
While email delivery has had some helpful improvements over the years to thwart spammers and enable good companies to communicate with prospects and customers, it's still a ridiculous technology that requires good senders to jump through loops and still enables…
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40 Email Marketing Mistakes To Check And Avoid Before Clicking Send
There are a ton more mistakes you can do with your entire email marketing program... but this infographic focuses on the most common mistakes we make before clicking send. We've added a few of our own recommendations here before you…
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YaySMTP: Send Email Via SMTP In WordPress With Microsoft 365, Live, Outlook, or Hotmail
If you're running WordPress as your content management system, the system is typically configured to push email messages (like system messages, password reminders, etc.) through your host. However, this isn't an advisable solution for a couple of reasons: Some hosts…
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Email Subject Line Words That Trigger Spam Filters And Route You To The Junk Folder
Getting your emails routed to the junk folder sucks... especially when you've worked so hard to build a list of subscribers that fully opted in and wish to view your email. There are a few factors that impact your sender…
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Why Marketing and IT Teams Should Share Cybersecurity Responsibilities
The pandemic heightened the need for every department within an organization to pay more attention to cybersecurity. That makes sense, right? The more tech we use in our processes and day-to-day work, the more vulnerable we could be to a…
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What is Email Authentication? SPF, DKIM, and DMARC Explained
When we work with large email senders or migrate them to a new email service provider ( ESP ), email deliverability is paramount in researching the performance of their email marketing efforts. I've criticized the industry before (and I continue…