E-commerce

Articles Tagged e-commerce:

  • E-commerce and Retail1WorldSync: How accurate product content reduces returns

    1WorldSync: How Accurate Product Content Helps Eliminate Returns

    2022 saw digital commerce pass the $1 trillion mark in a single year for the first time ever. But as e-commerce continues to grow, so does the frequency of online returns. For every $1 billion in sales, the average retailer incurs $165M in merchandise returns.  National Retail Foundation Returns bring a costly hit to profit margins and also impact brand…

  • E-commerce and RetailBig Cartel: Online Stores for Artists and Creatives

    Big Cartel: Easy Online Stores for Artists and Creatives

    Artists and creatives often find themselves at a crossroads: How do they effectively sell their work online without getting lost in the complexities of e-commerce? Big Cartel steps in as a simple and efficient platform, tailor-made for artists and creatives looking to showcase and sell their masterpieces with ease. Creatives and artists typically yearn to spend more time in their…

  • Paid and Organic Search MarketingHow To Get Customer Reviews Online

    The Art of Asking Customers for Reviews: 5 Insider Tips and Tricks

    In my experience, many businesses underutilize an important way to build credibility with prospective customers — asking their current clients for reviews. If approached correctly, however, having positive online testimonials can be one of the most effective ways to convert leads into sales.  Below, I explain effective review strategies to help you not only reach your target audience but also…

  • Content MarketingExpressionEngine Open Source CMS

    ExpressionEngine: A Flexible, Developer-Friendly, and Well-Structured Open Source CMS

    The choice of a content management system (CMS) depends on individual needs and project objectives. ExpressionEngine targets users who demand advanced customization, structured content, security, and scalability. This open source platform stands out as a preferred content management system for many individuals and businesses for a variety of reasons, each contributing to its distinct appeal: Flexibility and Customization: ExpressionEngine’s hallmark…

  • Customer Data PlatformsWhatConverts Lead Tracking and Attribution for Agencies

    WhatConverts: Lead Tracking and Attribution for Marketing Agencies and Their Clients

    Marketing agencies operate in a dynamic landscape where success hinges on data-driven decision-making. One of the critical challenges agencies face is accurately tracking and reporting on leads generated from their diverse marketing campaigns. If you’re in the leadgen business, you’d better have solutions in a place where both you and your clients can monitor the impact of your strategies. WhatConverts…

  • Artificial IntelligenceEvolution of Chatbots: How to Implement a Chatbot Strategy

    How to Implement Your Chatbot Strategy

    Chatbots have significantly transformed in recent years, evolving from manual, human-operated systems to sophisticated AI-powered tools, reshaping customer engagement strategies. This article explores the advancements in chatbot technology, their impact on business operations, and how to implement them effectively. The AI Revolution in Chatbot Technology The initial wave of chatbot implementations was often costly in terms of manpower and resources.…

  • E-commerce and RetailBoosting Holiday Sales With These Customer Experience Tips

    Boosting Holiday Revenue: Improve Post-Purchase Experience With These Top MarTech Tips

    Although the holiday shopping season is still several months away, marketing teams, e-commerce owners, and customer experience (CX) specialists are already preparing for the surge in consumer activity.  Unsurprisingly, cultivating customer loyalty is at the top of their to-do lists.  In the first quarter, orders from repeat buyers increased by 5 percent in the first quarter. Additionally, Salesforce expects more…

  • Artificial IntelligenceE-Commerce Personalization and Large Language Models

    Harnessing the Power of AI: Enhancing E-commerce Personalization with Large Language Models (LLM)

    In the rapidly evolving landscape of e-commerce, personalization has emerged as a critical factor in enhancing customer experience, loyalty and driving business growth. The advent of Artificial Intelligence (AI) and Large Language Models (LLM) has opened up new avenues for achieving unprecedented levels of personalization.  This article explores how applying leading AI technologies, such as LLMs, can improve e-commerce personalization.…

  • Advertising TechnologyPrivacy-Centric Advertising Best Practices with Customer Data Platforms (CDP)

    Gain Customer Trust With These Three Privacy-Centric Advertising Practices

    A one-size-fits-all advertising approach no longer cuts it. Customers expect personalized advertising experiences that cater to them. And they also want to have a say in how they see and receive ads.  But there’s a catch. Much of today’s advertising comes from third-party (3P) data. With the deprecation of third-party cookies and data privacy laws—not to mention consumers themselves are…

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