E-commerce

Articles Tagged e-commerce:

  • Customer Data PlatformsContext and Personalization in the Customer Journey

    The Key to Understanding And Personalizing the Consumer Journey Is Context

    Every marketer knows that understanding consumer needs is critical for business success. Today’s audiences are more conscious about where they shop, partly because they have so many choices available, but also because they want to feel like brands align with their personal values. More than 30% of consumers will quit doing business with a preferred brand after just one bad experience.…

  • Analytics & TestingCandyspace CandyStack Composable Technology Stack and Architecture Benefits

    How A Composable Technology Stack Can Turbocharge Enterprise Agility

    We are living through an unprecedented time of great change and upheaval. A global pandemic and geopolitical tensions have led to tremendous uncertainty for many businesses across virtually every industry vertical.  There is an increased need for enterprise agility and the ability to make better informed, faster decisions to survive in this rapidly changing environment. That’s why so many businesses…

  • E-commerce and RetailGrowing Amazon Sales

    Five Steps You Can Take Today to Boost Your Amazon Sales

    Recent shopping seasons were certainly atypical. During a historic pandemic, shoppers abandoned brick-and-mortar shops in droves, with Black Friday foot traffic falling by more than 50% year-over-year. In contrast, online sales surged, particularly for Amazon. In 2020, the online giant reported that independent sellers on its platform had moved $4.8 million of merchandise on Black Friday and Cyber Monday —…

  • E-commerce and RetailHow to Detect Buying Triggers: Lessons from the Mall

    Detecting Your Prospect’s Buying Triggers: Lessons from the Mall

    One of the most frequently asked questions I hear is: How do you determine which message to use for a landing page or advertising campaign? It’s the right question. The wrong message will overpower good design, the right channel, and even a great giveaway. The answer, of course, is that it depends on where your prospect is in the buying cycle.…

  • E-commerce and RetailEcommerce and Machine Learning

    The New Face of E-Commerce: The Impact of Machine Learning in the Industry

    Did you ever anticipate that computers might be able to recognize and learn patterns in order to make their own decisions? If your answer was no, you are in the same boat as plenty of experts in the e-commerce industry; no one could have predicted its current state. However, machine learning has played a significant role in the evolution of…

  • Marketing BooksDigital Marketing in China (Book)

    Breaking the Wall: What U.S. Marketers Need to Know Before Entering China

    As U.S. companies explore growth opportunities abroad, China remains a key market due to its size, digital maturity, and expanding middle class. But entering China successfully requires more than just translating campaigns or launching a local website. The business environment, consumer behavior, digital infrastructure, and regulatory expectations differ considerably from those in the United States. Lala Hu’s book, International Digital…

  • Artificial IntelligenceCustomer-First Ecommerce Technologies

    Customer-First E-Commerce: Smart Solutions for the One Thing You Can’t Afford To Get Wrong

    The pandemic-era pivot toward e-commerce has come with shifted consumer expectations. Once a value-add, online offerings have now become a primary client touchpoint for most retail brands. And as the main funnel of customer interactions, the importance of virtual customer support is at an all time high. E-commerce customer service comes with new challenges and pressures. First, at-home customers are…

  • E-commerce and RetailMultichannel Ecommerce Holiday Strategies

    Multichannel E-commerce Strategies for a Changing Holiday Season

    The idea of Black Friday and Cyber Monday as a one-off blitz day has shifted  this year, as large retailers advertised Black Friday and Cyber Monday deals across the entire month of November. As a result, it has become less about cramming a one-off, single-day deal into an already crowded inbox, and more about building a longer-term strategy and relationship with…

  • Customer Data PlatformsAcumatica: Cloud ERP for Marketing and Sales

    Why Sales and Marketing Teams Need Cloud ERP

    Marketing and sales leaders are integral components in driving company revenue. The marketing department is vital in promoting the business, detailing its offerings, and establishing its differentiators. Marketing also generates interest in the product and creates leads or prospects. In concert, sales teams focus on converting prospects to paying customers. The functions are closely intertwined and critical to a business’s…

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