Ecommerce
Articles Tagged ecommerce:
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Reasons Why People Abandon Shopping Carts
You’re never going to attain 100% of sales after someone adds the product to your shopping cart, but there’s no doubt that it’s a gap where revenue is slipping through. There are strategies to draw folks back in… remarketing is one of them. Remarketing campaigns follow people after they abandon the shopping cart and remarket advertisements to them as they…
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Why Content for SEO?
Great find by good friend Chris Baggott of Compendium. Although we challenge many of the tactics that SEO companies utilize to gain ranking, there are still thousands of queries in search engines every day by people trying to find your product or service. The questions vary… so a few pages of great content just isn’t going to cut it anymore.…
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Ecommerce Social Login & Sharing
Great data from Facebook, LinkedIn, Google and Yahoo! on social logins, social sharing and e-commerce conversions. Monetate works with retailers like BestBuy, Urban Outfitters and sites like QVC and Comcast to optimize their sites to increase conversion rates. Social commerce is much more than a Facebook store or attributing a sale to an inbound channel like Twitter, Google+, or Pinterest.…
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Amazon Versus the World!
Amazon now stands as one of the most powerful retail sources in the world. With millions of die-hard customers and fans, it has challenged not only other retailers on and offline, but entire online marketing channels. Amazon’s newest product, the Kindle Fire, took some pretty harsh criticism last week. Regardless, sales still appear to be monstrous, with more than 1…
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How Do Colors Impact Purchase Behavior?
The science of colors is fascinating, in my opinion. Great designers – whether they’re automotive, home decorators, graphic designers, or even user interface developers understand the complexity of colors and the importance of them. From the color palette selected to ensure that it provides harmony – to the actual colors utilized – has a significant impact on user behavior. Color…
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What Your Site Hierarchy Looks Like (Design, Index, Links, and Journey)
So many companies I work with focus so much of their time on their home page, navigation, and subsequent pages. Many of them are bloated, with unnecessary content and pages that no one reads – yet they still ensure they are out there. Designers and agencies sit down and develop the site with a great hierarchy in mind that typically…
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Why You Can’t Just Copy Amazon
The team is still trying to settle down after this year’s South By South West Interactive (SXSWi) conference in March. We all had a great time and learned a lot about the interactive community and what is coming next. There were loads of interesting sessions from a panel with the Gmail team to Cooking for Nerds, many of which have…
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4 Seconds or Bust
Remember the days of going to bed with your modem humming along downloading pages so you could view them the next morning? I guess those days are far behind us. John Chow posted a note on this study put out by Jupiter that states that most online shoppers will bail out if your page doesn’t load in 4 seconds or…
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Marketing Observations From The Long Tail
Wired editor Chris Anderson released a book that would redefine how marketers and sales professionals view product strategy in the digital age: The Long Tail: Why the Future of Business is Selling Less of More. Two years later, the ideas remain as relevant as ever—if not more so—as companies across industries grapple with the implications of a market no longer…
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Indianapolis Colts
When I was unceremoniously terminated from my position as database marketing manager at the local newspaper, it was quite a relief. Having leadership within the newspaper industry that couldn’t comprehend how the Internet would transform human behavior was infuriating and frustrating… and I was tired of battling them every day. That said, getting fired as a single father is quite…
