Ecommerce
Articles Tagged ecommerce:
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The Cost of Poor Web Performance
It's always hard to listen to someone selling their products or services tell you that you have to buy their product or service in order to make more money. With the Internet, it's simply true, though. Fast sites, good tools,…
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5 Online Shoppers Ruling the Holiday
The folks at Maxymiser shared their latest infographic, 5 Online Shoppers Ruling the Holiday Interwebs . I really appreciate insight like this because too much of the data out there points to the average shopper... and then chops down the…
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Reasons Why People Abandon Shopping Carts
You're never going to attain 100% of sales after someone adds the product to your shopping cart, but there's no doubt that it's a gap where revenue is slipping through. There are strategies to draw folks back in... remarketing is…
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Why Content for SEO?
Great find by good friend Chris Baggott of Compendium . Although we challenge many of the tactics that SEO companies utilize to gain ranking, there are still thousands of queries in search engines every day by people trying to find…
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How Do Colors Impact Purchase Behavior?
The science of colors is fascinating, in my opinion. Great designers - whether they're automotive, home decorators, graphic designers, or even user interface developers understand the complexity of colors and the importance of them. From the color palette selected to…
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What Your Site Hierarchy Looks Like (Design, Index, Links, and Journey)
So many companies I work with focus so much of their time on their home page, navigation, and subsequent pages. Many of them are bloated, with unnecessary content and pages that no one reads - yet they still ensure they…
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Why You Can’t Just Copy Amazon
The team is still trying to settle down after this year's South By South West Interactive (SXSWi) conference in March. We all had a great time and learned a lot about the interactive community and what is coming next. There…
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4 Seconds or Bust
Remember the days of going to bed with your modem humming along downloading pages so you could view them the next morning? I guess those days are far behind us. John Chow posted a note on this study put out…
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Marketing Observations From The Long Tail
W ired editor Chris Anderson released a book that would redefine how marketers and sales professionals view product strategy in the digital age: The Long Tail: Why the Future of Business is Selling Less of More . Two years later,…