Email Marketing
Articles Tagged Email Marketing:
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What Is A Digital Asset Management (DAM) Platform?
Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloging, storage, retrieval, and distribution of digital assets. Digital photographs, animations, videos, and music exemplify the target areas of media asset management (a sub-category of DAM). What Is Digital Asset Management? Digital asset management DAM is the practice of administering, organizing, and distributing media files. DAM…
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What is Exit Intent? How Is It Used To Improve Conversion Rates?
As a business, you’ve invested a ton of time, effort, and money into designing a fantastic website or e-commerce site. Virtually every business and marketer alike work hard to acquire new visitors to their site… they produce beautiful product pages, landing pages, content, etc. Your visitor arrived because they thought you had the answers, the products, or the services that…
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Understanding The Challenges (And Frustrations) of HTML Email Design
If you open up a content management system to build web pages, it’s a pretty simple process. Modern web browsers support HTML, CSS, and JavaScript to strict web standards. And they’re just a handful of browsers that designers need to worry about. There are exceptions, of course… and some simple workarounds or functions specific to those browsers. Because of the…
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How Do UTM Parameters In Email Work With Google Analytics Campaigns?
We do quite a bit of migration and implementation projects of email service providers for our clients. While it’s not often specified in the statements of work, one strategy that we always deploy is ensuring that any email communications are automatically tagged with UTM parameters so that companies can observe the impact of email marketing and communications on their overall…
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How Is Apple’s Mail Privacy Protection (MPP) Impacting Email Marketing?
With the recent release of iOS15, Apple provided its email users with Mail Privacy Protection (MPP), limiting the use of tracking pixels to measure behaviors like open rates, device utilization, and dwell time. MPP also conceals users’ IP addresses, making location tracking far more generic. While the introduction of MPP may seem revolutionary and even radical to some, other major…
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How To Make An Animated GIF For Your Next Email Marketing Campaign Using Photoshop
We built an online dress store for a dress manufacturer that we branded and built from the ground up to bring a direct-to-consumer (D2C) offering to the marketplace. Their leadership is always working with us on collaborative ideas for the next campaign or strategy that we’re executing. As part of their implementation, we deployed Klaviyo for Shopify Plus. Klaviyo is…
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Why Marketing and IT Teams Should Share Cybersecurity Responsibilities
The pandemic heightened the need for every department within an organization to pay more attention to cybersecurity. That makes sense, right? The more tech we use in our processes and day-to-day work, the more vulnerable we could be to a breach. However, the adoption of better cybersecurity practices should begin with well-versed marketing teams. Cybersecurity has typically been a concern…