Email Marketing

Articles Tagged Email Marketing:

  • ActiveCampaign RSS Feed By Email

    How To Feed Your WordPress Blog Posts By Tag In Your ActiveCampaign Template

    We’re working on optimizing some email journeys for a client that promotes multiple types of products on their WordPress site. Each of the ActiveCampaign email templates that we’re building is highly customized to the product it’s promoting and providing content on. Rather than rewriting much of the content that’s already well-produced and formatted on the WordPress site, we integrated their…

  • What is a DAM? What is Digital Asset Managment?

    What Is A Digital Asset Management (DAM) Platform?

    Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloging, storage, retrieval, and distribution of digital assets. Digital photographs, animations, videos, and music exemplify the target areas of media asset management (a sub-category of DAM). What Is Digital Asset Management? Digital asset management DAM is the practice of administering, organizing, and distributing media files. DAM…

  • What Is Exit Intent? How Does It Improve Conversion Rates?

    What is Exit Intent? How Is It Used To Improve Conversion Rates?

    As a business, you’ve invested a ton of time, effort, and money into designing a fantastic website or e-commerce site. Virtually every business and marketer alike work hard to acquire new visitors to their site… they produce beautiful product pages, landing pages, content, etc. Your visitor arrived because they thought you had the answers, the products, or the services that…

  • Predictive Analytics in Email Marketing

    How Email Marketers Are Using Predictive Analytics To Improve Their E-commerce Results

    The emergence of predictive analytics in email marketing has become popular, especially in the e-commerce industry. Utilizing predictive marketing technologies has the capability to improve targeting, timing, and ultimately convert more business via email. This technology is playing a key role in identifying what products your customers are likely to purchase, when they’re likely to make a purchase, and the personalized…

  • Google Analytics Campaigns - Email Link Click Tracking UTM

    How Do UTM Parameters In Email Work With Google Analytics Campaigns?

    We do quite a bit of migration and implementation projects of email service providers for our clients. While it’s not often specified in the statements of work, one strategy that we always deploy is ensuring that any email communications are automatically tagged with UTM parameters so that companies can observe the impact of email marketing and communications on their overall…

  • Steps to Optimize Your Marketing Funnel for Higher Conversions

    7 Steps to Optimize Your Online Marketing Conversion Funnel

    Creating a high-converting marketing funnel is one of the most strategic and sustainable ways to grow a business online. Whether you’re a startup launching your first product or a mature business scaling sales operations, a well-designed funnel moves prospects from unaware to paying (and repeating) customers with deliberate steps that build trust, address objections, and increase value along the way.…

  • Photoshop Animated GIF for Email Marketing

    How To Make An Animated GIF For Your Next Email Marketing Campaign Using Photoshop

    We built an online dress store for a dress manufacturer that we branded and built from the ground up to bring a direct-to-consumer (D2C) offering to the marketplace. Their leadership is always working with us on collaborative ideas for the next campaign or strategy that we’re executing. As part of their implementation, we deployed Klaviyo for Shopify Plus. Klaviyo is…

  • Email Authentication and Cybersecurity

    Why Marketing and IT Teams Should Share Cybersecurity Responsibilities

    The pandemic heightened the need for every department within an organization to pay more attention to cybersecurity. That makes sense, right? The more tech we use in our processes and day-to-day work, the more vulnerable we could be to a breach. However, the adoption of better cybersecurity practices should begin with well-versed marketing teams. Cybersecurity has typically been a concern…

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