Engagement
Articles Tagged engagement:
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How Modern PR Agencies Measure Success in the Digital Age
In the past, public relations ( PR ) success was straightforward: securing a feature in a major newspaper, a segment on a national TV broadcast, or a mention in a prominent magazine was considered a win. These traditional media placements…
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The Heartbeat of Community Building: Why Passion, Not Brand, Creates Movements
Community is more than a buzzword —it’s a battleground for relevance, loyalty, and long-term brand health. Yet, many corporations still misread the core ingredient that fuels thriving communities: passion. It’s a critical yet often misunderstood distinction. Passion does not originate…
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How Social Signals Boost Your Online Presence in 2025: A Dual-Engine Approach
Social signals—interactions like likes, shares, retweets, and comments—act as a real-time pulse of your brand’s popularity and engagement on platforms like X , TikTok , and Instagram . These signals don’t just shine on social media; they ripple into your…
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Pushwoosh Study: Boosting Push Open Rates: Is Segmentation Always The Key? 6 Fresh Insights
What if we take the widely accepted belief that segmented push campaigns have higher open rates and test it through large-scale push notification research? The Pushwoosh study shows that segmentation indeed plays a big role—but it’s not the only factor…
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7 Ways to Guarantee a Customer Centric Website
I was recently reviewing some corporate CPG / FMCG websites, and what a shock I got! These organisations have the consumer in their actual name, so they should be the most consumer-centric, right? Well, yes, of course! Yet few of…
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Winday: How To Utilize a Marketing Gamification Platform For Acquisition, Upsell, Retention, and Data Capture
Let's start off with some remarkable statistics regarding the challenges of acquisition and loyalty online: 75% of customers are ready to abandon their brand for a similar one. CapitalOne 60-80...
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Social Champ: The Ultimate Social Media Management Tool for Marketers, Teams, and Agencies
Managing multiple social media platforms effectively can be complex for marketers and businesses without a social media management system ( SMMS ). Juggling between scheduling content, analyzing performance, engaging with audiences, and monitoring trends is time-consuming and complex. Without the…
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Am I A De-Influencer? Stepping Away From Social Media Guilt
For many years, I chased the algorithms and pushed to grow my following through social media. It was exhausting, and I started becoming someone online who didn't translate into my in-person image. I moved from a proponent and fanatic of…
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The Power of UGC: How Authentic Content Drives Conversions, Builds Loyalty, and Fuels Revenue
Connecting with consumers on a personal level has never been more important. Traditional advertising is no longer enough to earn trust or drive action, with users putting up their guardrails amid an explosion of machine-generated content. As AI makes it…
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How Marketers Can Use IVAs to Boost CX to Build Customer Loyalty in 2025
Think about the steps you take before making a purchase decision. What insights from other customers do you examine? Maybe you will make it a habit to read customer reviews. Or perhaps you rely on the number of stars or…
