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  • Marketing InfographicsSocial Media Checklist for Business

    Social Media Checklist: Strategies for Each Social Media Channel for Businesses

    Some businesses just need a nice checklist to work from when executing their social media strategy… so here’s a great one developed by the whole brain group. It’s a great, balanced approach to publishing and participating in social media to help build your audience and community. Social media platforms are constantly innovating, so they have updated their checklist to reflect…

  • Email Marketing & Automationvision6 marketing automation

    Vision6: An Affordable, Customizable, Enterprise Marketing Automation Solution

    Australia’s largest email marketing company is now expanding into the United States, offering a customizable, enterprise-grade marketing solution to mid-market companies and agencies at an affordable price. Vision6 is an integrated email marketing automation solution built for marketers and agencies. Vision6 integrates email automation, SMS, forms and social media in an easy to use interface. Thousands of digital agencies including…

  • E-commerce and Retailsocial media site

    Rethink Social Media’s Impact on Traffic and Commerce

    We continue to educate businesses on the myth of attribution and the under-reported impact that social media has across marketing efforts. Because technology is lacking and it’s difficult to attribute sales to social media does not mean that it doesn’t happen. In fact, the statistics speak to the opposite: 71% of consumers are more likely to make a purchase based…

  • E-commerce and Retailinstagram versus facebook

    Why E-commerce Brands Should Invest More Into Instagram

    These days, you can’t build an ecommerce brand without an effective social media marketing strategy. Almost all marketers (93%) turn to Facebook as their primary social network. As Facebook continues to get saturated with marketers, the company is forced to decrease organic reach. For brands, Facebook is a pay to play social media platform. Instagram’s rapid growth is capturing the…

  • Email Marketing & Automationemail and social media infographic

    Here’s Why You Should Integrate Email and Social Media Strategies

    We got a bit feisty when someone shared a email versus social media infographic. The primary reason we disagreed with the versus discussion was that it shouldn’t be a question of choosing one or the other, it should be a matter of how to fully leverage each medium. Marketers should wonder how might email marketing and social media marketing work…

  • E-commerce and Retailgeneration commerce survey

    What do Consumers Think About the New Media Landscape?

    There’s an interesting quandry when asking for feedback via a survey versus collecting actual behavior. If you ask any consumer if they like advertising, a select few may jump up and down about how they can’t wait for the next ad to popup on Facebook or the next commercial during their favorite television show. I’ve never actually met that person……

  • Analytics & TestingDepositphotos 64040231 s

    What Measures Marketers Need to Take to Succeed Online

    The 21st century has the seen the emergence of so many technologies that enable us to successfully market businesses in a more integrated and impactful way compared to the past. From blogs, e-commerce stores, online marketplaces to social media channels, the web has become a public arena of information for customers to search and consume. For the first time, the…

  • Event MarketingFacebook Event Marketing

    Is There a Better Event Marketing Tool than Facebook?

    Yesterday, we celebrated our second year with our Music & Technology Festival in Indianapolis. The event is a day of celebration for the tech sector (and anyone else) to take a break and listen to some amazing bands. All of the proceeds go to the Leukemia & Lymphoma Society in memory of my father, who lost his battle a year…

  • Social Media & Influencer MarketingInfluencer Marketing Examples

    The New Big Deal of Influencer Marketing – with Examples

    I should start by saying don’t miss Douglas Karr’s presentation on influencer marketing at Social Media Marketing World! What is Influencer Marketing? It means convincing influential people, bloggers, or celebrities with big followings to promote your brand on their online accounts.  Ideally, they would do it for free, but you pay to play. This is a growing market, and the…

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