Google

Articles Tagged google:

  • Top Disruptive Martech Trends

    MarTech Trends That Are Driving Digital Transformation

    Many marketing specialists know: over the past ten years, marketing technologies (Martech) have exploded in growth. This growth process isn’t going to slow down. In fact, the latest 2020 study shows there are over 8000 marketing technology tools on the market. Most marketers use more than five tools on a given day, and more than 20 overall in the execution…

  • Google Search, Operators, and Parameters

    Google Search Shortcuts and Parameters

    Today, I was searching for an infographic on Adobe’s website and the results weren’t what I was looking for. Rather than going to a site and then searching internally, I almost always utilize Google shortcuts to search sites. This comes in extremely handy – whether I’m searching for a quote, a code snippet, or a specific filetype. In this case,…

  • History of Digital Advertising

    The History of Digital Advertising

    Digital advertising has undergone a remarkable transformation since its inception, mirroring the rapid evolution of the internet and digital technology. This journey, beginning in 1969 with the public introduction to the internet, marks a series of innovative milestones that have reshaped how brands interact with their audiences. From the first banner ads to the sophisticated targeted campaigns of today, digital…

  • What are Google Core Web Vitals and Page Experience Factors?

    What Are Google’s Core Web Vitals and Page Experience Factors?

    Google announced that Core Web Vitals would become a ranking factor in June 2021 and the rollout is set to complete in August. The folks at WebsiteBuilderExpert have put together this comprehensive infographic that speaks to each of Google’s Core Web Vitals (CWV) and Page Experience Factors, how to measure them, and how to optimize for these updates.  What are…

  • Onollo Social Media Management

    Onollo: Social Media Management for Ecommerce

    My company has been assisting a few clients with implementing and expanding their Shopify marketing efforts over the last few years. Because Shopify has such a huge marketshare in the e-commerce industry, you’ll find that there are a ton of productized integrations that make life easier for marketers. US social commerce sales will grow more than 35% to surpass $36…

  • What is Pay-Per-Click Advertising (PPC) History, Trends, Statistics, Best Practices

    What is Pay-Per-Click (PPC) Advertising? History, Trends, Best Practices, Industry Averages, and Statistics

    A question that I still get asked by mature business owners is whether or not they should do pay-per-click (PPC) marketing or not. It’s not a simple yes or no question. PPC offers an amazing opportunity to push ads in front of audiences on search, social, and websites that you may not ordinarily reach through organic methods. What is Pay…

  • App Store Optimization Tools

    Top 10 App Store Optimization Tools To Improve Your App Ranking On Popular App Platforms

    With over 2.87 millions applications available on Android Play Store and over 1.96 million applications available on iOS App Store, we wouldn’t be exaggerating if we said that the app market is increasingly becoming cluttered. Logically, your app is not competing with another app from your competitor in the same niche but with apps from across market segments and niches.  If you…

  • Python Script To Capture Autosuggest Trends

    Python: Script A Google Autosuggest Extract of Trends for Your Niche Search Keywords

    Everyone likes Google Trends, but it’s a bit tricky when it comes to Long Tail Keywords.  We all like the official google trends service for getting insights on the search behavior. However, two things prevent many from using it for solid work; When you need to find new niche keywords, there is not enough data on Google Trends Lack of official API for making requests…

  • Channable Feed Management

    Channable: Feed Your Products To Price Comparison Websites, Affiliates, Marketplaces, and Ad Networks

    Reaching audiences where they are is one of the greatest opportunities of any digital marketing strategy. Whether you’re selling a product or service, publishing an article, syndicating a podcast, or sharing a video – placement of those objects where there’s an engaged, the relevant audience is critical to your business’ success. It’s why virtually every platform has both a user…

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