Articles Tagged google:
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Online Video Advertising Statistics And Trends
While advertising budgets are declining in 2022, there's one area that continues to skyrocket in popularity - online video advertising . I believe there are several reasons why this is happening: Bandwidth - the expansion and support of high speed…
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Repuso: Collect, Manage, And Publish Your Customer Reviews & Testimonial Widgets
We assist several local businesses, including a multi-location addiction and recovery chain, a dentist chain, and a couple of home services businesses. When we onboarded these clients, I was honestly shocked, at the number of local companies that do not…
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Google Web Stories: A Practical Guide To Providing Fully Immersive Experiences
In this day and age, we as consumers want to digest content as quickly as possible and preferably with very little effort. That’s why Google introduced their own version of short-form content called Google Web Stories . But what are…
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Owning Your Domain!
Companies often write content on other domains due to the popularity and reach of these external publications or social media platforms. This strategy can significantly enhance a brand's visibility, tapping into the established audience of these platforms. And, of course,…
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Transistor: Host and Distribute Your Business Podcasts With This Podcasting Platform
One of my clients already does a fantastic job at leveraging video throughout their site and via YouTube. With that success, they're looking to do longer, more in-depth interviews with guests, customers, and internally to help describe the benefits of…
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A Comparative Analysis of Google and Facebook’s Privacy Approaches
Google and Facebook stand as titans, each wielding significant influence over the digital landscape. This may sound a bit negative, but I believe both companies have forgotten their core principles to be a valued asset to their consumers and they're…
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How Taking a Mindful Approach to AI Cuts Down on Biased Data Sets
AI-powered solutions need data sets to be effective. And the creation of those data sets is fraught with an implicit bias problem at a systematic level. All people suffer from biases (both conscious and unconscious). The biases can take any…
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MarTech Trends That Are Driving Digital Transformation
Many marketing specialists know: over the past ten years, marketing technologies (Martech) have exploded in growth. This growth process isn't going to slow down. In fact, the latest 2020 study shows there are over 8000 marketing technology tools on the…
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Google Search Shortcuts and Parameters
Today, I was searching for an infographic on Adobe's website and the results weren't what I was looking for. Rather than going to a site and then searching internally, I almost always utilize Google shortcuts to search sites. This comes…
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Design Is the Silent Ambassador of Your Brand
An impactful design can help you outperform your competitors. According to the Design Management Institute , companies that opted for a compelling design were seen defeating other companies with weak designs on the S&P index by 219%. On the other…