Articles Tagged google:
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Advertising Technology
Design Is the Silent Ambassador of Your Brand
An impactful design can help you outperform your competitors. According to the Design Management Institute, companies that opted for a compelling design were seen defeating other companies with weak designs on the S&P index by 219%. On the other hand, Tyton Media’s survey also concluded that 48% of individuals determine a business’s credibility through its website design. These stats align…
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Advertising Technology
The History of Digital Advertising
Digital advertising has undergone a remarkable transformation since its inception, mirroring the rapid evolution of the internet and digital technology. This journey, beginning in 1969 with the public introduction to the internet, marks a series of innovative milestones that have reshaped how brands interact with their audiences. From the first banner ads to the sophisticated targeted campaigns of today, digital…
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Analytics & Testing
What Are Google’s Core Web Vitals and Page Experience Factors?
Google announced that Core Web Vitals would become a ranking factor in June 2021 and the rollout is set to complete in August. The folks at WebsiteBuilderExpert have put together this comprehensive infographic that speaks to each of Google’s Core Web Vitals (CWV) and Page Experience Factors, how to measure them, and how to optimize for these updates. What are…
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E-commerce and Retail
Onollo: Social Media Management for Ecommerce
My company has been assisting a few clients with implementing and expanding their Shopify marketing efforts over the last few years. Because Shopify has such a huge marketshare in the e-commerce industry, you’ll find that there are a ton of productized integrations that make life easier for marketers. US social commerce sales will grow more than 35% to surpass $36…
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Advertising Technology
What is Pay-Per-Click (PPC) Advertising? History, Trends, Best Practices, Industry Averages, and Statistics
A question that I still get asked by mature business owners is whether or not they should do pay-per-click (PPC) marketing or not. It’s not a simple yes or no question. PPC offers an amazing opportunity to push ads in front of audiences on search, social, and websites that you may not ordinarily reach through organic methods. What is Pay…
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Mobile Marketing, Messaging, and Apps
Top 10 App Store Optimization Tools To Improve Your App Ranking On Popular App Platforms
With over 2.87 millions applications available on Android Play Store and over 1.96 million applications available on iOS App Store, we wouldn’t be exaggerating if we said that the app market is increasingly becoming cluttered. Logically, your app is not competing with another app from your competitor in the same niche but with apps from across market segments and niches. If you…
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Marketing Tools
Python: Script A Google Autosuggest Extract of Trends for Your Niche Search Keywords
Everyone likes Google Trends, but it’s a bit tricky when it comes to Long Tail Keywords. We all like the official google trends service for getting insights on the search behavior. However, two things prevent many from using it for solid work; When you need to find new niche keywords, there is not enough data on Google Trends Lack of official API for making requests…
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Advertising Technology
Channable: Feed Your Products To Price Comparison Websites, Affiliates, Marketplaces, and Ad Networks
Reaching audiences where they are is one of the greatest opportunities of any digital marketing strategy. Whether you’re selling a product or service, publishing an article, syndicating a podcast, or sharing a video – placement of those objects where there’s an engaged, the relevant audience is critical to your business’ success. It’s why virtually every platform has both a user…
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Marketing Tools
KosmoTime: Create Tasks That Reserve Time On Your Calendar
As a partner in an agency working with enterprise companies, my days are a blur, and my calendar is a mess – bouncing from sales to strategy to stand-ups to partner meetings non-stop. Between all those calls, I need to get the work done that I’ve committed to with clients, too! One thing I’ve done in the past is block…
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Mobile Marketing, Messaging, and Apps
Google’s Antitrust Suit is a Harbinger of Rough Waters for Apple’s IDFA Changes
While a long time coming, DOJ’s antitrust lawsuit against Google has arrived at an important time for the ad tech industry, as marketers are bracing for Apple’s crippling Identifier for Advertisers (IDFA) changes. And with Apple also being accused in the recent 449-page report from the US House of Representatives of abusing its respective monopoly power, Tim Cook must be…
